Market Research ? Conduct primary and secondary market research. ? Study industry trends and emerging market opportunities. ? Analyze customer demographics, preferences, and buying behavior. ? Monitor macroeconomic and sector-specific developments.
Competitor
Analysis ? Track competitors products pricing, campaigns, and positioning. ? Benchmark company performance against competitors. ? Prepare periodic competitor intelligence reports. ? Identify market gaps and potential opportunities.
Consumer
Insights ? Conduct customer surveys and interviews. ? Analyze customer feedback and satisfaction data. ? Identify changing customer needs and expectations. ? Build customer personas for different market segments. Data Analysis ? Analyze marketing campaign performance. ? Interpret website,
social media, and digital marketing data. ? Use statistical methods to identify patterns and trends. ? Develop dashboards and KPI reports.
Business
Intelligence ? Prepare weekly and monthly market intelligence reports. ? Present findings to marketing and leadership teams. ? Support product launches with market insights. ? Recommend strategic actions based on research findings.
Industry
Monitoring ? Track regulatory changes affecting the industry. ? Monitor recent technologies and innovations. ? Follow economic indicators relevant to the business. ? Maintain an updated industry knowledge base.
Skills
- Data analysis
- Excel Excellence
- Google Analytical
- MS Excel
- PowerPoint
📌 Marketing Research Analyst (Rajkot)
🏢 Marwadi Shares and Finance
📍 Rajkot
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