Role & responsibilities

- Develop and execute effective marketing and promotional strategies to enhance the schools brand visibility.

- Plan and manage admission-focused marketing campaigns to generate quality leads and support admission targets.

- Organise and execute on-ground promotional activities, events, outreach programmes, and local marketing initiatives.

- Build and maintain strong collaborations with playschools, preschools, educational institutions, and relevant community partners.

- Generate leads through school partnerships, events, referral networks, and field marketing activities.

- Work closely with the admissions team to ensure timely follow-up and conversion of marketing-generated leads.

- Plan and monitor digital marketing initiatives across social media, online platforms, paid campaigns, and other digital channels.

- Coordinate with internal teams and external agencies for campaign execution, creatives, branding, and promotional materials.

- Track campaign performance, lead generation, conversion outcomes,



and return on marketing efforts.

- Conduct market research and analyse competitor activities to identify recent opportunities.

Preferred candidate profile

- Minimum 5 years of experience in school marketing, education marketing, brand promotion, or lead generation.

- Strong experience in planning and executing marketing and promotional campaigns.

- Proven ability to generate leads and support their conversion into admissions.

- Good understanding of digital marketing, social media marketing, online campaigns, and lead-generation strategies.

- Experience in collaborating with playschools and educational partners will be preferred.

- Comfortable with extensive fieldwork, local outreach, events, and on-ground promotional activities.

- Excellent communication, networking, stakeholder-management, and presentation skills.

📌 Marketing Manager - School Marketing (Bengaluru)
🏢 The Millennium School
📍 Bengaluru