Marketing Manager – India Operations

Nakshathra Gold & Diamonds

? Kochi, Kerala, India | Full-time | Jewellery Retail / B2C Retail

### About Nakshathra Gold & Diamonds

Nakshathra Gold & Diamonds is a fast-growing jewellery retail brand with operations across India and GCC markets, proudly known for the "World's Largest Lightweight Jewellery Collections."

Our portfolio spans 22K gold jewellery, 18K lightweight jewellery, diamond jewellery, bridal collections, daily-wear designs, gold saving schemes, old gold exchange programmes, and high-impact festival and retail promotional campaigns. With multiple showrooms, strong customer footfall and an aggressive expansion plan, we are building one of the most exciting growth stories in Indian jewellery retail.

### The Role

We are hiring a senior B2C Retail Marketing Manager to lead marketing for all our India showrooms from our Kochi corporate office.

This is a commercial marketing leadership role — not a digital marketing, social media or performance marketing position. You will own the complete India marketing plan and be accountable for real business outcomes: showroom footfall, customer enquiries, bridal leads, sales conversions, scheme enrolments, repeat customers, brand visibility, regional market share and marketing-generated revenue.

If you know how to bring customers through the showroom door — and can show the sales numbers to prove it — this role was designed for you.

### Key Responsibilities

- Develop annual, quarterly and monthly B2C marketing strategies, with branch-wise and region-wise plans
- Increase qualified customer footfall across all India showrooms through local-area and hyperlocal campaigns
- Plan and execute festival, bridal, seasonal and promotional campaigns (Akshaya Tritiya, Onam, Vishu, wedding season and more)
- Build dedicated campaigns for 22K gold, 18K lightweight jewellery and diamond collections
- Lead new showroom launches end to end,



including pre-launch marketing and opening-week footfall strategy
- Conduct competitor and market analysis with deep insight into Kerala and South Indian consumer behaviour
- Plan newspaper, radio, outdoor, mall, cinema and local-media advertising with the right media mix per market
- Direct the digital, social media, performance marketing and influencer teams — ensuring every digital rupee connects to walk-ins and sales
- Coordinate WhatsApp, CRM and customer-retention campaigns, including dormant-customer reactivation
- Manage marketing agencies, vendors and media partners; negotiate rates and hold them accountable for results
- Prepare and control marketing budgets; measure campaign ROI, cost per lead and cost per showroom visit
- Work daily with Sales Heads, Regional Managers and Showroom Managers to convert enquiries into billing
- Ensure every campaign is aligned with stock availability and sales priorities
- Protect and strengthen Nakshathra's brand identity across all branches, and ensure on-time campaign execution
- Present monthly marketing performance reports to senior management

### Qualifications & Experience

- Bachelor's or Master's degree in Marketing, Business Administration or a related field; MBA in Marketing preferred
- 8–15 years of total marketing experience, with a minimum of 4–6 years in a marketing leadership role

- Strong experience in B2C retail or consumer-facing businesses, managing multiple branches, locations or regions
- Proven, quantifiable experience in generating retail footfall and sales




- Hands-on experience with marketing budgets, campaign ROI, festival promotions, new-store launches and retail activations
- Strong knowledge of both offline and digital marketing
- Good command of Malayalam and English; Hindi an added advantage
- Knowledge of Kerala and South Indian markets strongly preferred

### Preferred Industry Background We welcome candidates from strong B2C, multi-branch retail environments such as home-appliance and electronics retail chains, supermarkets and hypermarkets, fashion and lifestyle retail, jewellery retail, consumer durables, department stores and other large multi-branch retail companies.

Jewellery experience is an advantage — but not a requirement. Strong retail marketers from hypermarkets, electronics, appliances, fashion and consumer durables are equally encouraged to apply.

### Why Join Nakshathra Gold & Diamonds

- A senior leadership seat in a rapid-growing India–GCC retail brand with real expansion momentum
- Direct access to senior management — you will report to top leadership and work closely with the Managing Director, General Manager – India, Sales Head, Regional and Showroom Managers, Brand, Performance Marketing, Social Media, Content, Business Intelligence, Finance, HR and Merchandising teams

- Full ownership of strategy, budget and results — your campaigns will visibly move the business
- The chance to build the marketing engine behind the World's Largest Lightweight Jewellery Collections

### How to Apply Apply via LinkedIn or send your CV to our HR team with a short note covering: the number of branches you have handled, the marketing budget you have managed, and one campaign whose ROI you can demonstrate.

If you are a senior B2C retail marketer who fills stores, converts customers and proves results — we want to hear from you. Apply today.

📌 Marketing Manager (Kochi)
🏢 Nakshathra gold and Diamonds
📍 Kochi