Key Responsibilities

Marketing Strategy and Planning

- Translate business goals into quarterly and monthly marketing plans.

- Define marketing priorities, content pillars, and channel strategy.

Process and Execution Management

- Create and maintain marketing SOPs: briefs, approvals, publishing, repurposing, and reporting.

- Build a predictable delivery engine with explicit timelines, ownership, and quality checks.

- Ensure on-time output across formats: posts, videos, carousels, event assets, internal initiatives, etc.

Brand and Positioning

- Own brand messaging and ensure consistency across all communication.

- Improve clarity of positioning and ensure campaigns and content align with it.

Social Media and Content Leadership

- Lead social strategy (LinkedIn primary) and content calendar execution.

- Guide content ideation, storytelling, and distribution to improve reach and engagement.

Employer Branding (with HR)

- Partner with HR to create employer branding content and support hiring campaigns.

- Showcase culture, people, learning, and workplace initiatives through content.

Analytics and Reporting





- Track and report core metrics (reach, engagement, follower growth, content performance).

- Share monthly insights and action plans to improve outcomes.

Team Management

- Lead and coordinate writers, designers, video editors, interns/trainees, and agencies (as applicable).

- Set expectations, review output, coach the team, and improve ownership and performance.

Requirements

Requirements

- 8+ years of experience in marketing (B2B services/tech/IT services preferred).

- Strong experience in performance marketing, social strategy, and brand messaging.

- Proven ability to manage teams and drive execution with structure and accountability.

- Comfortable working with senior stakeholders and translating inputs into deliverables.

Key Skills

- Team leadership and delivery management

- Brand positioning and messaging

- Content strategy, editorial judgment, and storytelling

- Project management and process building

- Performance tracking and reporting mindset

📌 Marketing Lead (Noida)
🏢 HYTECH PROFESSIONALS
📍 Noida