Job Summary

We are seeking a creative and performance-driven Digital Marketing Executive to enhance our online presence and generate quality leads for our construction and real estate business. The ideal candidate should have hands-on experience in digital marketing, social media management, SEO, paid advertising, content creation, and lead generation.

Key Responsibilities

- Plan, execute, and optimize digital marketing campaigns across Google, Meta (Facebook &
- Instagram), LinkedIn, and YouTube.

- Generate high-quality leads through digital marketing campaigns.

- Manage and grow the company's social media platforms.

- Create engaging content, including posts, reels, videos, blogs, and email campaigns.

- Coordinate with the design and video editing teams to create marketing creatives.

- Manage Google Ads, Meta Ads, and monitor campaign performance.

- Perform SEO and SEM activities to improve website visibility and search rankings.

- Monitor website performance using Google Analytics and Google Search Console.

- Develop and execute email and WhatsApp marketing campaigns.

- Create landing pages and optimize them for lead conversion.

- Track campaign performance and prepare weekly and monthly marketing reports.

- Stay updated with the latest digital marketing trends and competitor strategies.

- Coordinate with the sales team to ensure timely follow-up on digital leads.

Qualifications

- Bachelor's Degree in Marketing, Business Administration, Mass Communication, or a related field.

- Digital Marketing Certification is preferred (Google, Meta,



HubSpot, etc.).

Experience

- 2–5 years of experience in Digital Marketing.

- Experience in the Construction, Real Estate, or Infrastructure industry is preferred.

Required Skills

- Google Ads &
- Meta Ads management.

- SEO &

- SEM knowledge.

- Social Media Marketing.

- Content Writing &

- Copywriting.

- Google Analytics &

- Search Console.

- Email Marketing.

- Lead Generation.

- Canva, Adobe Photoshop, or similar design tools.

- Basic video editing knowledge (Premiere Pro, CapCut, VN, etc.) is an added advantage.

- Strong communication and analytical skills.

Key Performance Indicators (KPIs)

- Monthly qualified leads generated.

- Cost per Lead (CPL).

- Return on Ad Spend (ROAS).

- Website traffic and conversion rate.

- Social media engagement and follower growth.

- Campaign performance and ROI.

- SEO ranking improvements.

- Lead conversion support.

Salary

- Best in the Industry (Based on Experience) + Performance Incentives.

Benefits

- Performance-based incentives.

- Career growth opportunities.

- Professional training and certification support.

- Collaborative work workplace.

Preferred Candidate Profile

- Experience in construction or real estate marketing is highly preferred.

- Creative thinker with strong analytical skills.

- Ability to manage multiple campaigns simultaneously.

- Immediate joiners are preferred.

- Willing to work from the office in Bangalore.

Pay: ₹9,943.82 - ₹33,732.84 per month

Work Location: In person

📌 Marketing Executive (Sadashiva Nagar)
🏢 MYSCAAI
📍 Sadashiva Nagar