Key Responsibilities

- Develop and execute brand-building strategies aligned with business objectives.

- Plan and implement integrated marketing campaigns across digital, social, print, and offline channels.

- Ensure consistent brand messaging, visual identity, and communication across all customer touchpoints.

- Conduct market research, competitor analysis, and consumer insights studies to identify branding opportunities.

- Collaborate with creative, digital, product, sales, and agency teams for campaign development and execution.

- Monitor and evaluate campaign performance using key marketing metrics and recommend optimization strategies.

- Support product launches, promotional activities, events, sponsorships, and brand activations.

- Manage content creation for marketing materials, social media, websites, and advertising campaigns.

- Track brand health metrics, customer engagement, and market trends to improve brand performance.





- Manage relationships with external agencies, vendors, and media partners.

- Assist in budget planning and monitor marketing expenditure against approved budgets.

Required Qualifications

- Bachelor's degree in Marketing, Business Administration, Communications, or a related field.

- 7+ years of experience in brand marketing, brand management, marketing communications, or related functions.

- Strong understanding of branding principles, consumer behavior, and marketing strategies.

- Experience in digital marketing, social media platforms, and campaign management.

- Excellent communication, presentation, and stakeholder management skills.

- Solid analytical and problem-solving abilities.

- Proficiency in Microsoft Office Suite and marketing analytics tools.

📌 Marketing - Brand Building - S (Chennai)
🏢 Tata Consultancy Services
📍 Chennai