Marketing & Retail Growth Manager

Location: Gurugram, Haryana

Experience: 47 years

Employment Type: Full-time

Industry: Consumer Electronics / Retail / E-commerce

Job Summary

We are looking for a results-oriented Marketing & Retail Growth Manager with 4–7 years of experience across digital marketing, offline marketing, brand management, promotions, retail growth, social media, and e-commerce.

The ideal candidate will be responsible for developing and executing integrated marketing and sales strategies that strengthen brand visibility, increase customer engagement, drive retail footfall, improve e-commerce performance, and deliver measurable business growth. This role requires a strong understanding of consumer electronics retail, digital marketing platforms, promotional planning, customer behaviour, and omnichannel marketing.

Key Responsibilities

Digital Marketing and Performance Growth

Develop and execute digital marketing strategies across paid search, paid social, display, remarketing, affiliate, and other relevant channels.

Plan and optimize campaigns across platforms such as Google Ads, Meta Ads, YouTube, LinkedIn, and e-commerce advertising platforms.

Monitor and improve key performance metrics, including traffic, leads, conversion rate, customer acquisition cost, return on ad spend, and revenue.

Coordinate with creative and content teams to develop high-performing campaign assets.

Conduct A/B testing across creatives, landing pages, product pages, audiences, and promotional campaigns.

Brand Management and Promotions

Develop and execute brand-building strategies aligned with business objectives and target customer segments.

Plan seasonal campaigns, product launches, festive promotions, retail offers, and customer engagement initiatives.

Maintain brand consistency across digital platforms, stores, marketplaces, advertisements, and promotional materials.

Coordinate with internal teams, agencies, vendors, and brand partners for campaign execution.

Track brand performance, customer response, market trends, and competitor activity.

Offline and Retail Marketing

Plan and manage offline marketing activities, including in-store promotions, point-of-sale communication, outdoor advertising, events, activations, and local market campaigns.

Drive retail footfall, customer engagement, store-level promotions, and product visibility.

Work closely with retail and sales teams to align marketing campaigns with store targets and inventory availability.

Develop city-level and store-level marketing plans based on market potential and customer behaviour.





Evaluate the effectiveness of offline campaigns and recommend improvements.

Retail Growth and Sales Strategy

Develop marketing plans that support revenue growth, customer acquisition, conversion, and repeat purchases.

Collaborate with sales and retail operations teams to create lead-generation and customer-conversion strategies.

Identify new growth opportunities across retail stores, e-commerce platforms, marketplaces, and digital channels.

Support product merchandising, campaign planning, cross-selling, upselling, and customer retention initiatives.

Align marketing activities with product availability, pricing, promotions, and sales objectives.

Social Media and Content

Develop and manage social media strategies across Instagram, Facebook, YouTube, LinkedIn, and other relevant platforms.

Plan content calendars covering product education, launches, offers, customer stories, campaigns, and brand communication.

Monitor engagement, reach, audience growth, sentiment, and social media performance.

Coordinate with creative, influencer, and content partners to improve brand visibility.

Respond to market trends and identify opportunities for relevant, timely content.

E-commerce and Digital Commerce

Support the growth of the company’s e-commerce business across its website, marketplaces, and digital sales channels.

Improve product discoverability, product page quality, promotions, user experience, and conversion performance.

Collaborate with UX, content, product, technology, and operations teams to optimize the online customer journey.

Monitor e-commerce metrics such as conversion rate, average order value, cart abandonment, repeat purchase, customer acquisition cost, and revenue.

Ensure alignment between online promotions, product availability, pricing, delivery, and customer service.

Required Skills and Experience

4–7 years of experience in marketing, digital marketing, retail marketing, brand management, or e-commerce growth.

Strong hands-on experience in digital marketing platforms and campaign management.

Good understanding of Google Ads, Meta Ads Manager, Google Analytics, social media platforms, and marketing reporting tools.

Experience in planning and executing brand promotions,



product campaigns, and retail activations.

Understanding of consumer electronics, electronics retail, e-commerce, or omnichannel businesses.

Strong knowledge of sales funnels, customer acquisition, conversion optimization, and retention strategies.

Experience working with sales, retail operations, agencies, creative teams, and external partners.

Solid analytical ability and experience interpreting marketing and business performance data.

Excellent communication, presentation, coordination, and stakeholder-management skills.

Good to Have

Experience in consumer electronics, mobile devices, computers, accessories, or technology retail.

Experience managing campaigns for retail stores and e-commerce marketplaces.

Exposure to retail media, influencer marketing, affiliate marketing, CRM, or loyalty programs.

Experience with SEO, email marketing, marketing automation, and customer segmentation.

Knowledge of tools such as Google Analytics 4, Google Tag Manager, Meta Business Suite, Looker Studio, Excel, Power BI, or similar platforms.

Experience managing marketing budgets and external agencies.

Familiarity with Apple, premium electronics, or multi-brand retail environments.

Key Performance Indicators

Growth in retail and e-commerce revenue.

Improvement in qualified customer acquisition.

Increase in website and marketplace conversion rate.

Improvement in return on ad spend and campaign efficiency.

Increase in store footfall and campaign-driven sales.

Growth in social media reach, engagement, and audience quality.

Improvement in customer acquisition cost and repeat purchase rate.

Successful execution of product launches, seasonal campaigns, and retail promotions.

Quality and timeliness of marketing reports and business insights.

Candidate Profile The ideal candidate is commercially focused, data-driven, creative, and comfortable working across digital and offline marketing environments. They should be able to convert business objectives into practical marketing plans, manage multiple campaigns simultaneously, and demonstrate how their work has contributed to measurable retail or e-commerce growth.

Why Join Us

Opportunity to lead marketing and growth initiatives in the consumer electronics and retail sector.

Exposure to digital commerce, retail operations, brand building, and omnichannel transformation.

Opportunity to work with cross-functional teams across marketing, sales, technology, UX, and operations.

Fast-paced environment with ownership of high-impact business initiatives.

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