09 Aug
|
Thinkverge
|
Delhi
Location: Delhi, India (On-site)
Experience: 2–5 Years Industry: B2B SaaS / AI Infrastructure / FinTech The Role
As a Market Research Analyst, you will be the intelligence engine of the company. You will dive deep into the B2B tech and FinTech ecosystems to uncover emerging trends and analyze competitor movements. Crucially, you will not just report on the market—you will conduct rigorous feasibility studies to determine if new features, markets, and revenue streams are actually viable for the business.
Your insights will directly inform product development, marketing campaigns, and executive decision-making.
Key Responsibilities
- Feasibility Studies & Commercial Validation: Evaluate the business feasibility and potential ROI of new revenue streams, product features, and expansion into adjacent enterprise verticals.
- Market & TAM Analysis: Conduct primary and secondary research to map out the Total Addressable Market (TAM) for enterprise AI and SaaS solutions.
- Competitive Intelligence: Monitor competitor product launches, pricing models, and market positioning to maintain a comprehensive benchmarking database and find strategic "white space."
- Trend Forecasting: Analyze industry reports, regulatory changes,
and economic shifts affecting our core sectors (finance, supply chain, manufacturing) to anticipate enterprise buyer needs.
- Strategic Reporting: Translate complex market data and feasibility findings into clear, visually compelling reports, dashboards, and go-to-market recommendations for the executive and sales teams.
What We Are Looking For
- Experience: 2 to 5 years of experience in market research, competitive intelligence, or a commercial analysis role within the tech, SaaS, or FinTech sectors.
- Analytical Rigor: Proven ability to gather, synthesize, and interpret qualitative and quantitative data from diverse sources to support business cases.
- Commercial Acumen: A solid understanding of how to assess business feasibility, with basic knowledge of software monetization, SaaS metrics, and enterprise sales cycles.
- Technical Proficiency: High proficiency in market research tools, data visualization software, and advanced Excel for modeling basic market scenarios.
- Communication: Excellent written and verbal communication skills with the ability to confidently present feasibility findings to non-technical stakeholders.
📌 Market Research Analyst (Delhi)
🏢 Thinkverge
📍 Delhi