Job Title: Manager/ Sr. Manager Product Marketing – English

Department / Business Unit: Marketing

Location: Delhi

Reports to (Job Title): VP Marketing - South Asia

Job Summary The Enterprise Marketing Manager will lead the marketing strategy and execution for the Higher Education English portfolio, driving demand generation, customer engagement and brand growth across universities, higher education institutions, corporates and government stakeholders.

The role requires an experienced B2B marketer with expertise in enterprise marketing, integrated campaigns, digital demand generation, partner marketing and product commercialisation. The individual will work closely with Sales, Product, Customer Success, Brand & PR and Global Marketing teams to develop marketing programmes that accelerate customer acquisition, strengthen customer relationships and drive revenue growth.

Key Responsibilities Marketing Strategy

- Develop and execute integrated marketing strategies aligned with business objectives and revenue targets.
- Build annual and quarterly marketing plans across acquisition, engagement and retention.
- Translate business priorities into measurable marketing initiatives.

Enterprise Demand Generation

- Design and execute multi-channel demand generation campaigns for universities, institutions, corporate learning organisations and government bodies.
- Build qualified marketing pipelines through campaigns (online/ offline both), events, webinars, account-based marketing and partnerships.
- Drive lead generation, lead nurturing and marketing qualified leads (MQLs) for the sales team.

Product & Portfolio Marketing

- Develop compelling value propositions, messaging frameworks and go-to-market plans for English assessment and learning solutions.
- Support product launches, campaigns and commercial initiatives.
- Create sales enablement assets including brochures, presentations, case studies and customer success stories.

Customer Retention & Account Growth

- Develop and execute marketing programmes to strengthen engagement, retention and long-term value across existing Higher Education institutions and enterprise customers.
- Partner closely with Sales and Customer Success teams to drive customer renewals, cross-sell and upsell opportunities across the English portfolio.
- Design account-based marketing (ABM) initiatives for strategic institutions, focusing on deeper adoption and expansion within existing accounts.
- Create customer engagement journeys, executive communications and value demonstration campaigns to increase product usage and customer advocacy.
- Develop programmes that improve customer satisfaction, retention and lifetime value through ongoing engagement,



thought leadership and community initiatives.
- Identify growth opportunities within existing accounts using customer insights, usage data and market intelligence.
- Build customer success stories, case studies and advocacy programmes to support account expansion and new business development.

Customer & Partner Marketing

- Build engagement programmes for existing enterprise customers to improve adoption, retention and advocacy.
- Support strategic partnerships through joint marketing initiatives.
- Develop customer communities and thought leadership programmes.

Brand & Thought Leadership

- Position the organisation as a trusted partner in Higher Education English learning and assessment.
- Develop content aligned with industry trends including employability, AI in education, English proficiency and workforce readiness.
- Drive participation in conferences, industry forums and institutional events.

Digital Marketing

- Lead integrated digital campaigns across search, social media, email automation and marketing platforms.
- Optimise campaign performance using analytics, marketing automation and CRM platforms.
- Improve conversion rates across the marketing funnel.

Events & Engagement

- Plan and execute conferences, institutional events, roundtables, webinars and executive engagement programmes.
- Partner with sales teams to maximise customer engagement opportunities.

Stakeholder Management

- Collaborate with Product, Sales, Academic, Customer Success and Global Marketing teams.
- Manage external agencies and co-ordinate with internal central marketing for creative development, digital marketing, media, events and content.
- Influence senior stakeholders through insights and data-driven recommendations.

Marketing Analytics

- Track campaign effectiveness, pipeline contribution, customer acquisition cost, ROI and revenue attribution.
- Develop dashboards and marketing reports for leadership.
- Use customer insights and market intelligence to optimise future campaigns.

Key Skills

- Enterprise B2B Marketing
- Demand Generation
- Account-Based Marketing (ABM)
- Product Marketing
- Go-to-Market Strategy
- Marketing Automation
- CRM (Salesforce, HubSpot or equivalent)
- Digital Marketing
- Content Strategy
- Event Marketing
- Customer Lifecycle Marketing
- Brand Management
- Campaign Analytics




- Stakeholder Management
- Agency Management

Experience Required

- 12–15 years of experience in B2B enterprise marketing.
- Experience in Higher Education, EdTech, English language learning, assessment or SaaS organisations preferred.
- Proven experience in demand generation and pipeline marketing.
- Strong exposure to integrated marketing campaigns.
- Experience working with sales teams in enterprise environments.
- Ability to manage multiple product portfolios simultaneously.

Success Measures

- Marketing qualified leads (MQLs)
- Pipeline & Revenue contribution
- Customer acquisition and retention
- Strategic account marketing impact
- Average customer value enhancement
- Campaign ROI
- Brand awareness and share of voice
- Customer Advocacy & engagement metrics
- Event and webinar performance
- Digital campaign performance
- Sales enablement effectiveness
- Retention % and Customer Statisfaction (CSAT)
- Budget and stakeholder management

Personal Attributes

- Strategic thinker with strong commercial acumen.
- Customer-centric and data-driven decision maker.
- Excellent communication and presentation skills.
- Strong project management and stakeholder management capabilities.
- Cooperative leader capable of influencing cross-functional teams.
- Comfortable operating in a fast-paced, matrix organisation.

Cambridge University Press & Assessment is committed to being a place where anyone can enjoy a successful career, where it's safe to speak up, and where we learn continuously to improve together. We welcome applications from all candidates, regardless of demographic characteristics (age, disability, educational attainment, ethnicity, gender, marital status, neurodiversity, religion, sex, and sexual identity), cultural, or social class/background. We believe that diversity of thought, background, and approach create better outcomes. More importantly, fostering an inclusive culture is the right thing to do, and it's part of how we achieve our purpose: to contribute to society through the pursuit of education, learning and research at the highest international levels of excellence. Ensuring that anyone, no matter who they are, feels they belong here is an essential part of who we are and the contribution we make to society, and to our planet. To enable an environment which our people can thrive in, our customers benefit from, and where work complements life, we empower everyone to manage their time and capacity, and to prioritise their wellbeing. That's why from day one everyone at Cambridge University Press & Assessment can discuss flexible working options to find the best solution for them and their role.

📌 Manager/ Senior Manager Product Marketing – ELT - 7454 (New Delhi)
🏢 Cambridge University Press u0026 Assessment
📍 New Delhi