? We’re Hiring | Manager – E-Commerce & Performance Marketing

Company Description

Edcons Exports Pvt. Ltd. blends Italian design expertise with over 30 years of Indian craftsmanship to create premium leather goods and fashion accessories. With a 200,000 sq. ft. facility in Kolkata and a Milan-based design studio, we cater to leading global brands with both large-scale and customized production.

Recognized as a Government of India Star Export House, we uphold the highest standards of ethical manufacturing, sustainability, and compliance, backed by certifications like BSCI, Sedex, and ISO 14001.

? Location: Kolkata

? Department: E-Commerce

? Experience: 10+ Years

? Qualification: MBA/PGDM in E-Commerce & Digital Marketing

? Key Responsibilities

- Develop and execute performance marketing strategies across digital channels to drive customer acquisition, revenue growth and e-commerce sales .
- Plan, manage and optimize paid media campaigns across Google, Meta, YouTube and marketplaces .
- Drive key performance metrics including ROAS, CAC, CPA, AOV and Marketing ROI .
- Monitor campaign performance and provide data-driven insights for continuous improvement.
- Develop retention, remarketing and customer lifecycle strategies to increase repeat purchases and Customer Lifetime Value.
- Improve customer journeys, website conversion rates and overall online shopping experience.
- Manage digital marketing budgets,



agencies and external partners for efficient resource utilization.
- Conduct A/B testing, campaign optimization, attribution and performance analysis .
- Develop and maintain dashboards for tracking KPIs and marketing effectiveness.
- Lead, mentor and develop the performance marketing team.
- Collaborate with Merchandising, Content, Design and Sales teams to achieve business objectives.

? What We’re Looking For
- 10+ years of overall experience , preferably with solid experience in E-Commerce & Performance Marketing.
- MBA/PGDM in E-Commerce + Digital Marketing .
- Strong expertise in performance marketing, paid media, campaign optimization and digital analytics .
- Strong commercial and strategic acumen with a revenue-growth mindset.
- Proven ability to manage budgets and optimize marketing ROI.
- Strong leadership, stakeholder management and communication skills.
- Experience in managing agencies, technology partners and digital platforms.
- A result-oriented approach with strong analytical and problem-solving capabilities.

? Ideal Candidate We are looking for a data-driven digital marketing leader who can take ownership of e-commerce growth, translate performance data into business decisions, and build a high-performing marketing function.

? Interested candidates can share their CV at: [email protected], [email protected], [email protected], [email protected]

📌 Manager – E-Commerce & Performance Marketing (Kolkata)
🏢 EDCONS EXPORTS
📍 Kolkata