Key Responsibilities1.

Content

Strategy &

- Organic Growth

- Plan, write, and publish high-engaging B2B content tailored for LinkedIn (text posts, carousels, text/image polls, long-form articles, and video clips).

- Maintain a consistent content calendar to drive brand visibility, thought leadership, and audience growth.

- Manage community engagement by actively monitoring and responding to comments, direct messages, and industry conversations.

- Collaborate with internal teams (Design, Sales, Product) to translate complex business offerings into clear, engaging LinkedIn copy.

1. Paid Media &
- Lead Generation

- Design, build, and optimize B2B ad campaigns using LinkedIn Campaign Manager (Sponsored Content, Text Ads, Dynamic Ads, Message Ads, and Lead Gen Forms).

- Define accurate audience targeting (by industry, job title, company size, seniority, and remarketing lists).

- Manage paid ad budgets, monitor Cost Per Lead (CPL) / Cost Per Click (CPC), and conduct continuous A/B testing on ad creatives and copy to maximize ROI.

- Sync generated leads with CRM systems (HubSpot, Salesforce, etc.) and coordinate with sales for timely lead handoff.

1. Executive Thought Leadership &
- Employee Advocacy

- Help draft, polish, and schedule posts for company executives and key team members to elevate leadership profiles.

- Implement employee advocacy programs to amplify brand messaging through internal networks.

1. Analytics &
- Reporting

- Track key metrics including follower growth, engagement rates, click-through rates (CTR), lead conversion rates,



and campaign ROI.

- Generate weekly and monthly analytics reports with actionable insights to continuously optimize content and ad performance.

- Monitor competitor activity and industry developments on LinkedIn to identify new opportunities.

Qualifications &

- Requirements

- Education: Bachelor’s degree in Marketing, Communications, Business Administration, or a related field.

- Experience: 2–4 years of hands-on experience specifically managing B2B marketing campaigns and organic company pages on LinkedIn.

- Paid Ads Proficiency: Proven experience setting up, optimizing, and reporting on ad campaigns in LinkedIn Campaign Manager.

- Copywriting: Exceptional written communication and B2B copywriting skills with the ability to write compelling headlines, post captions, and ad copy.

- Analytical Mindset: Strong competency in analyzing platform analytics and translating data into strategic refinements.

- Basic Design/Media Skills: Proficiency using visual tools like Canva, Photoshop, or similar software to create on-brand carousels, images, and short videos.

Preferred Skills &

- Tools

- Experience with B2B marketing tools and CRMs (HubSpot, Salesforce, Google Analytics, Sprout Social, Hootsuite, Buffer).

- Familiarity with LinkedIn Sales Navigator and B2B social selling strategies.

- Knowledge of marketing automation tools and lead-nurturing workflows.

- LinkedIn Marketing Solutions Certification is a plus.

Pay: ₹12,000.00 - ₹15,000.00 per month

Work Location: In person

📌 Linkedin Marketing Executive (Jaipur)
🏢 Modus
📍 Jaipur