We're looking for a Junior Copywriter who knows how to write copy that captures attention and drives action. This role is for someone who understands D2C brands, performance marketing and enjoys creating communication that influences buying decisions.

If you love writing, enjoy experimenting with different copy angles, and want to grow with a fast-paced D2C wellness brand, we'd love to hear from you.

About Ayuvya

Ayuvya is building a modern Ayurveda and wellness brand rooted in trust, authenticity and innovation. We believe great copy isn't just creative, it builds trust, influences decisions and drives conversions.

Key Responsibilities

- Write high-converting copy for Meta Ads, Google Ads, landing pages, product pages, websites, emails, WhatsApp campaigns, and other digital marketing assets.
- Create compelling video ad scripts with strong hooks, storytelling, product benefits, and clear CTAs for performance campaigns.
- Develop scroll-stopping copy for social media creatives, carousels, and performance-focused campaigns.
- Support product launches, promotional campaigns, retention marketing, and seasonal campaigns with conversion-focused messaging.
- Collaborate closely with the Design, Performance Marketing, CRM , and Creative teams to develop high-performing campaigns.
- Adapt brand messaging across different products while maintaining a consistent tone of voice.
- Stay updated with the latest trends in D2C, Ayurveda, Wellness, Lifestyle, and Performance Marketing.

Requirements

- 1–3 years of experience in Copywriting, preferably with D2C, Wellness, FMCG, Beauty, Lifestyle, or E-commerce brands.




- Solid portfolio showcasing performance ad copies, social media campaigns, email campaigns, or video scripts.
- Excellent command of English with strong storytelling and conceptual thinking skills.
- Understanding of performance marketing, customer psychology, and conversion-focused communication.
- Ability to balance creativity with business objectives while maintaining a consistent brand voice.
- Comfortable working in a fast-paced, collaborative environment.

What We're Looking For

- A creative thinker with a strong consumer-first mindset.
- Someone who enjoys writing for performance and conversions, not just engagement.
- Strong understanding of D2C customer journeys and buying behaviour.
- Ability to write compelling hooks, headlines, product messaging and persuasive CTAs.
- Someone who is open to feedback, loves refining their work and is constantly improving their craft.

You'll Be a Great Fit If

- You genuinely enjoy writing and continuously work on improving your copy.
- You've written performance ads, social media copy, landing pages, or video scripts.
- You can balance creativity with business objectives and write copy that converts.
- You're curious about D2C brands, Ayurveda, wellness, and evolving digital marketing trends.

This Role May Not Be the Right Fit If

- You only associate copywriting with captions and hashtags.
- You've never written copy with the goal of selling a product or driving conversions.
- You're uncomfortable receiving feedback or rewriting copy based on performance insights.
- You rely entirely on detailed briefs instead of bringing ideas and initiative to the table.

📌 Junior Copywriter (Hauz Khas)
🏢 Ayuvya
📍 Hauz Khas