This is a full time role for an Integrated Paid Media Specialist - Working From Office in Ahmedabad.

Role Description

We are looking for an Integrated Paid Media Specialist to lead paid media planning, activation oversight, optimization and client management across Southeast Asian markets for our growth client portfolio brands. Based within the growth team structure, this role will work closely with local market teams, platform partners and cross-functional specialists to drive business growth through full-funnel media strategies.

The ideal candidate combines strong performance marketing expertise with strategic thinking, stakeholder management and the ability to navigate multi-market complexities.

What Will You Be Doing?

Client Management

- Serve as a day-to-day client lead for regional stakeholders
- Present media strategies, campaign results and optimization plans confidently
- Manage client expectations and provide proactive recommendations
- Build strong relationships with both regional and local market stakeholders
- Support annual planning, budget discussions and forecasting exercises

Media Strategy & Planning

- Co-develop full-funnel paid media strategies aligned to brand and commercial objectives.
- Translate business goals into integrated channel strategies across Search, Social, Video, Programmatic & OOH
- Identify market opportunities, audience strategies and budget allocation recommendations
- Ensure consistency in media planning while allowing for local market nuances
- Build quarterly and campaign-level media recommendations supported by data and insights

Campaign Management & Optimization





- Liaise with teams and partners to oversee campaign activation and optimization across multiple channels
- Guide specialists on campaign structure, audience segmentation, and bidding strategies
- Monitor performance against KPIs and proactively identify optimization opportunities
- Ensure media investments are delivering productive growth and business outcomes

Performance Analysis & Reporting

- Lead weekly, monthly and campaign reporting across SEA markets
- Analyze performance trends and provide actionable recommendations
- Translate data into clear business insights for clients and stakeholders
- Build narratives around market performance, customer behavior and growth opportunities
- Track performance against agreed KPIs including:

Revenue

ROAS

CPA

Site Traffic

New Customer Acquisition

Reach & Frequency

Brand Lift metrics (where applicable)

Leadership & Team Development

- Mentor executives and specialists within the team
- Review campaign setups, media plans and reporting outputs
- Foster a culture of accountability, curiosity and continuous improvement
- Support onboarding and training of new team members.

Skills:

- 4+ years of paid media experience within an agency environment
- Experience managing multi-market or regional accounts
- Solid understanding of: Meta Ads, Google Ads, YouTube, DV360,



TikTok, Search
- Experience managing both brand and performance objectives
- Proven track record delivering commercial results for retail, ecommerce, luxury or lifestyle brands
- Strong client-facing and presentation skills
- Advanced proficiency in Excel, Google Sheets and reporting platforms
- Experience working with analytics and attribution tools such as: GA4, Looker Studio, Campaign Manager 360

About Company: Marastu® is a results-driven agency specializing in full-stack digital marketing services including SEO, Social Media, Content Marketing, building links, and transforming challenges into successful solutions. Clients working with Marastu® experience quick turnaround times, personalized account management, full campaign coverage, no autopilot campaigns, no long-term contracts, and ownership of all creations. If you're looking for a proactive and efficient partner, Marastu® is your agency.

At Marastu®, we embody the archetype of the Catalyst. We are a dynamic and passionate team of professionals who believe in igniting positive change for our clients and society. Our guiding principle is client success, making us the driving force behind transformative projects and creative solutions.

Our Core Values:

- Transparency - Our Commitment to Openness
- Empathy - Understanding Your Needs
- Client Success - Your Triumph is Our Triumph

Marastu® is an equal-opportunity employer. We welcome applications from individuals of all backgrounds and experiences.

- Please write to us at [email protected]. We would be glad to help you!

📌 Integrated Paid Media Specialist (Ahmedabad)
🏢 Marastu®
📍 Ahmedabad