Company Description IECHM is a product development and engineering consultancy that helps individuals, startups, and established businesses turn ideas into market-ready products. The team supports projects from early concept and design through engineering and manufacturing coordination, managing both simple and highly complex builds.
IECHM focuses on clarity, precision, and cost efficiency, making technical processes accessible and streamlined for clients. With all key services under one roof, the company offers end-to-end support for new products, prototype refinement, and scaling toward production. IECHM is dedicated to transforming innovative concepts into real-world solutions.
Role Description The Instagram Expert will be responsible for planning, creating, and publishing engaging content on IECHM’s Instagram account to build brand awareness and support lead generation. Day-to-day tasks include developing content calendars, crafting posts and stories, producing short-form video content, and optimizing captions and hashtags for reach and engagement.
The role involves monitoring performance metrics, analyzing audience behavior, and refining strategies based on insights, as well as coordinating with design, marketing, and product teams to ensure consistent messaging.
The Instagram
Expert will also engage with the online community through comments,
direct messages, and collaborations, while staying current with platform updates and trends. This is a full-time hybrid role based in Chennai, with some work-from-home flexibility.
Qualifications
- Strong Instagram platform expertise, including content creation, Reels, Stories, and hashtag optimization.
- Experience in social media strategy, including content planning, audience growth, and engagement tactics.
- Skills in visual storytelling, basic graphic design, and mobile-first video editing tools.
- Ability to track and interpret social media analytics and translate insights into actionable improvements.
- Clear and concise written communication skills, with the ability to adapt tone for different audiences.
- Familiarity with digital marketing fundamentals, including brand positioning and campaign execution.
- Highly organized, able to manage content calendars and multiple projects with attention to detail.
- Comfort collaborating with cross-functional teams and working in a hybrid workplace in Chennai.
- Prior experience managing professional or brand Instagram accounts; agency or startup experience is a plus.
- Relevant education in marketing, communications, design, or a related field is beneficial but not mandatory.
📌 Instagram expert (Chennai)
🏢 IECHM
📍 Chennai