09 Aug
|
FetchJobs.co
|
India
09 Aug
FetchJobs.co
India
About The Company Lascade is a dynamic and innovative company dedicated to transforming the digital landscape through cutting-edge software solutions and strategic marketing initiatives. Our organization prides itself on fostering a collaborative and forward-thinking setting where creativity and technology intersect to deliver exceptional value to our clients and partners. With a global presence and a commitment to excellence, Lascade continually seeks to expand its influence by leveraging the power of influencer marketing, community engagement, and authentic partnerships.
Our mission is to empower brands to connect meaningfully with their audiences, driving growth and engagement through innovative strategies and creative campaigns.
About The Role We are seeking a creative and relationship-driven Influencer Marketing & Outreach Specialist to join our team at Lascade. In this role, you will be instrumental in expanding our brand presence by building and nurturing relationships with content creators, influencers, and niche communities across various global markets. Your primary focus will be to develop long-term partnerships that generate tangible business results, such as increased brand awareness, customer acquisition, and engagement.
This position offers an exciting opportunity to work at the intersection of social media, digital marketing, and influencer collaborations, contributing directly to the growth and success of our brands.
Qualifications The ideal candidate will possess 2–5 years of experience in influencer marketing, creator partnerships, community growth, or digital marketing. Strong communication and negotiation skills are essential, along with a proven ability to work effectively across multiple social media platforms such as YouTube, Instagram, TikTok, LinkedIn, and X.
Candidates should demonstrate a keen eye for identifying creators who align authentically with brand values and target audiences.
Excellent project management and organizational skills are required to handle multiple campaigns simultaneously, alongside an analytical mindset to measure campaign effectiveness. A proactive attitude and passion for social trends and emerging platforms are highly valued.
Responsibilities Identify and establish relationships with relevant content creators across various platforms, including YouTube, Instagram, TikTok, LinkedIn, and X.
Plan, develop, and execute influencer marketing campaigns tailored to multiple products and target markets.
Source micro, mid-tier, and large-scale creators based on specific campaign goals and audience demographics.
Negotiate collaboration terms, deliverables, timelines, and budgets to ensure mutually beneficial partnerships.
Oversee the entire influencer campaign lifecycle, from initial outreach and onboarding to performance tracking and reporting.
Develop and manage affiliate and ambassador programs aimed at fostering long-term creator relationships.
Collaborate with the Creative team to craft campaign briefs, content ideas, and messaging strategies.
Monitor and analyze campaign performance using measurable business metrics such as conversions, customer acquisition, and engagement quality.
Stay informed about the latest creator trends, emerging social media platforms, and new partnership opportunities to keep campaigns innovative and effective.
Build and maintain a comprehensive database of creators across different industries and regions to streamline outreach and collaboration efforts.
Benefits Joining Lascade offers numerous advantages, including the opportunity to work with a diverse range of creators from around the world and to develop influencer campaigns for multiple global software products. The role provides creative freedom to experiment with innovative campaign ideas and strategies, allowing you to showcase your expertise and creativity. You will have high ownership of your projects, with a direct impact on brand growth and visibility.
Additionally, this position provides a platform to build and scale Lascade's creator ecosystem from the ground up, offering significant professional growth and development opportunities. We also emphasize a collaborative work environment, competitive compensation, and comprehensive benefits packages designed to support your well-being and career aspirations.
Equal Opportunity Lascade is an equal opportunity employer committed to fostering an inclusive and diverse workplace. We believe that different perspectives and backgrounds enrich our organization and drive innovation. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, age, disability, or any other protected status under applicable laws.
We are dedicated to creating a welcoming environment where everyone can thrive and contribute to our shared success.
📌 Influencer Marketing Specialist (India)
🏢 FetchJobs.co
📍 India