Duties and responsibilities

- Overseeing the development and implementation of all influencer campaigns from ideation to execution

- Set up and track Key Performance Indicators (KPIs) to measure the campaign’s success

- Branding Knowledge

- Serve as a liaison between our brand ambassadors/influencers and the marketing team

- Identify new opportunities for collaborating with established influencers and come up with innovative ways to approach influencer campaigns

- Cultivate professional partnerships with existing contacts

- Work with the marketing and design team to post influencer content on social media platforms

- Research market data and trends to establish best practices related to influencer campaigns

- Generate and present reports on campaign performance





- Keep up-to-date with the latest trends on social media and in the influencer community to provide recommendations for future campaigns

- Work closely with the content team for creative influencer scripts

Desired Candidate Profile

- 6-8 years experience in the field

- Excellent communication and relationship-building skills

- Should have attention to details

- Should have good work ethics and calm attitude

- Ability to work with multiple stakeholders/ external agencies including creative

- Digital media understanding, planning and evaluation

- Robust creative sensibilities

- High ownership and passion

- Creative Mindset

📌 Influencer Marketing Manager (Kolkata)
🏢 Nestasia
📍 Kolkata