Influencer Marketing Manager Lead Generation & Growth

Location

Hyderabad (Work from Office)

About NxtWave

At NxtWave, we're on a mission to transform the careers of millions of students through world-class education and technology. We leverage creator-led marketing to inspire students, build trust, and drive enrollments into our programs. We're looking for an Influencer Marketing Manager who treats influencer marketing as a growth engine—not just a branding channel.

Role Overview

We are looking for an outcome-driven Influencer Marketing Manager who will own and scale influencer-led lead generation and revenue across our products.

This is not a campaign management role. You will own business outcomes by building high-performing influencer strategies, leading a team, crafting compelling content narratives, and continuously optimizing campaigns to maximize qualified leads, applications, and revenue.

You should be passionate about growth marketing, consumer psychology, storytelling, and data-driven decision-making.

Key Responsibilities

Business Ownership

- Own influencer marketing targets for Leads, Applications, Revenue, CPL, and ROI.
- Build scalable influencer acquisition strategies aligned with business goals.
- Drive predictable and measurable growth through creator partnerships.
- Be accountable for monthly and quarterly business outcomes.

Influencer Strategy & Execution

- Build and execute influencer marketing strategies across YouTube, Instagram, LinkedIn, and emerging platforms.
- Identify, evaluate, onboard, and nurture high-performing creators.
- Develop long-term creator partnerships instead of one-time campaigns.
- Build scalable affiliate and performance-based influencer programs.
- Stay ahead of platform trends, creator ecosystems, and algorithm changes.

Content Strategy & Storytelling

- Develop high-converting content strategies tailored to different audience segments.
- Write and refine creator briefs, scripts, hooks, CTAs, and storytelling frameworks.




- Ensure every piece of content addresses audience pain points and motivates action.
- Guide influencers to produce authentic, engaging, and conversion-focused content.

Lead Generation & Growth

- Optimize the complete influencer marketing funnel from content to conversion.
- Continuously improve lead quality, application rates, and customer acquisition efficiency.
- Run structured experiments across creators, messaging, formats, and offers.
- Scale campaigns based on performance insights.

Analytics & Performance

- Track campaign performance using dashboards and analytics tools.
- Monitor key metrics such as Views, CTR, Leads, Applications, Revenue, CPL, CAC, and ROAS.
- Present actionable insights and recommendations to leadership.
- Use data to make strategic investment decisions.

Team Leadership

- Lead, mentor, and develop a high-performing influencer marketing team.
- Establish clear KPIs and performance expectations.
- Build scalable processes for creator sourcing, campaign execution, and reporting.
- Foster a culture of accountability, experimentation, and continuous improvement.

Cross-functional Collaboration

- Work closely with Content, Creative, Product Marketing, Sales, Growth, and Analytics teams.
- Ensure influencer campaigns are aligned with product launches, admissions cycles, and business priorities.
- Coordinate execution across internal and external stakeholders.

What We're Looking For

Experience

- 3-5+ years of experience in Influencer Marketing, Growth Marketing
- 2-3+ years of experience leading high-performing teams.




- Proven track record of delivering measurable business outcomes through influencer-led campaigns.
- Experience working with creator ecosystems at scale.

Required Skills Growth & Business

- Lead generation and funnel optimization
- Growth marketing
- Performance marketing
- Customer acquisition
- Revenue ownership
- ROI-driven decision making
- Experimentation and A/B testing

Influencer Marketing

- Creator discovery and evaluation
- Campaign planning and execution
- Creator relationship management
- Negotiation and commercial partnerships
- Influencer analytics

Content

- Script writing
- Storytelling
- Hook creation
- Copywriting
- Consumer psychology
- Audience segmentation
- Content strategy

Analytics

- Campaign dashboards
- Conversion analysis
- Attribution
- Reporting
- Data-driven optimization

Leadership

- Team management
- Coaching and mentoring
- Stakeholder management
- Process building
- Strategic planning
- Decision-making

What Makes You Successful

You

- Take complete ownership of business outcomes.
- Think like a growth marketer rather than a campaign coordinator.
- Use data to make decisions instead of assumptions.
- Understand what motivates students and parents to take action.
- Can transform audience insights into compelling creator content.
- Balance creativity with analytical thinking.
- Thrive in rapid-paced, high-growth environments.
- Continuously experiment, learn, and improve.

Key Performance Indicators (KPIs)

- Qualified Leads Generated
- Revenue Influenced
- Cost per Lead (CPL)
- Customer Acquisition Cost (CAC)
- Return on Ad Spend (ROAS)
- Team Productivity & Goal Achievement

Why Join NxtWave?

- Own one of the company's most strategic growth channels.
- Lead a high-impact team with end-to-end ownership.
- Work with some of India's fastest-growing education creators.
- Build innovative influencer growth systems at scale.
- Accelerate your career by driving measurable business impact in a fast-growing EdTech company.

📌 Influencer Marketing Manager (Hyderabad)
🏢 Nxtwave Disruptive Technologies
📍 Hyderabad