Influencer Marketing Executive –

? Role Overview The Influencer Marketing Executive will be responsible for planning, executing, and optimizing influencer-led campaigns to drive brand awareness, engagement, and conversions. This role requires robust communication skills, creativity, and a deep understanding of social media trends and influencer ecosystems.( Have handled food products)

? Key Responsibilities

- Influencer identification : Research and shortlist relevant influencers across Instagram, YouTube, TikTok, and emerging platforms.
- Campaign management : Plan, negotiate, and execute influencer collaborations aligned with brand objectives.
- Relationship building : Maintain long-term partnerships with influencers and agencies.
- Content coordination : Ensure influencer content aligns with brand guidelines and campaign goals.
- Performance tracking : Monitor KPIs such as reach, engagement,



conversions, and ROI.
- Trend analysis : Stay updated on influencer marketing trends, competitor activities, and platform updates.
- Cross-team collaboration : Work closely with social media, PR, and digital marketing teams to amplify campaign impact.

?️ Skills & Qualifications
- Strong knowledge of social media platforms and influencer ecosystems.
- Excellent negotiation and communication skills.
- Analytical mindset with experience in campaign reporting .
- Creative thinking and ability to spot emerging trends.
- Bachelor’s degree in Marketing, Communications, or related field.
- Prior experience in influencer marketing or digital campaigns is preferred.

📌 Influencer Marketing Executi (Kolkata)
🏢 Universal Corporation
📍 Kolkata