ROLE OVERVIEW

- Own the full influencer strategy, community building, and offline activation playbook for a men's skincare brand launching in Mumbai
- You will be the connective tissue between creators, designers, editors, event ops, and the founding team — keeping every moving part aligned and on-track
- A high-ownership, high-visibility role at a VC-backed brand where your work directly determines launch momentum

KEY RESPONSIBILITIES

- Build and execute an influencer outreach plan covering 50–60 influencer deals within the first month — from identification and outreach to negotiation, briefing, and delivery
- Write clear, brand-aligned creator briefs that give influencers everything they need to make content that actually works
- Plan and execute offline community activations — events, pop-ups, experiences — that build brand awareness and word-of-mouth pre and post launch
- Own the pre-launch, launch, and post-launch buzz calendar — ensuring consistent, coordinated activity across all fronts
- Deliver weekly reporting on targets vs. achievement, mapping engagement, reach, and influencer performance against set KPIs
- Coordinate day-to-day with the content creator, video editor, graphic designer, and event ops to ensure smooth execution
- Manage influencer relationships end-to-end — timelines, deliverables, payments, and follow-through
- Track and maintain a live influencer database with status, deliverables, rates, and performance metrics
- Identify gaps in the content and community strategy and proactively bring solutions to the founding team

REQUIREMENTS





- 2–3+ years of hands-on experience in influencer marketing, community building, or brand marketing — preferably in D2C, skincare, beauty, or lifestyle
- Deep understanding of Instagram — how the algorithm works, what makes creator content perform, and how to brief for results
- Proven experience managing multiple influencer relationships simultaneously with clear processes and follow-through
- Comfortable owning a launch calendar and working to hard deadlines without losing attention to detail
- Strong written communication — can write briefs, outreach messages, and reports clearly and without fluff
- Analytical enough to build and present weekly target vs. achievement reports with real insight
- Mumbai-based preferred — offline presence for activations and shoots is a core part of this role

NICE-TO-HAVES

- Prior experience at a D2C brand, influencer marketing agency, or consumer lifestyle startup
- Existing relationships with Mumbai-based lifestyle, grooming, or fitness creators
- Familiarity with men's grooming or skincare as a category
- Experience with influencer tracking tools or CRM-style databases for creator management
- Has managed brand activations or launch events independently

WHAT YOU'LL WORK ON AT TOF
- TOF is pre-launch — you will be building the influencer and community strategy from a blank page, with full ownership
- Your work will directly drive the brand's first wave of awareness, trial, and community before any paid media investment
- Work alongside the founding team in a fast-moving, high-trust workplace where good ideas get actioned immediately

📌 Influencer Marketing & Community Strategist (Mumbai)
🏢 The Only Fix
📍 Mumbai