09 Aug
|
Buttar Eye Hospital
|
Moga
09 Aug
Buttar Eye Hospital
Moga
We are looking for a Hospital Administrator & Marketing Manager to oversee the day-to-day administrative operations of the hospital while actively contributing to its marketing, patient outreach, and business growth.
Key Responsibilities
Hospital Administration
- Manage day-to-day hospital operations and ensure smooth functioning of OPD, OT, reception, optical and support services.
- Supervise staff, attendance, duty schedules and overall discipline.
- Monitor patient flow, waiting time, appointment scheduling and patient experience.
- Coordinate between doctors, counsellors, reception, OT and other departments.
- Maintain hospital records, registers, documentation and administrative compliance.
- Monitor inventory, consumables, office supplies and vendor coordination.
- Develop and implement SOPs for routine hospital operations.
- Track operational KPIs and prepare regular management reports.
- Identify operational gaps and implement measures to improve efficiency and patient satisfaction.
Marketing & Business Development
- Develop and execute local marketing strategies to increase OPD, surgical and diagnostic patient volume.
- Manage and grow the hospital’s presence on Google Business Profile, social media and other digital platforms.
- Coordinate creation of posters, educational content, videos, patient awareness campaigns and promotional material.
- Plan and execute local outreach activities with optical shops, general physicians, hospitals, corporates and other referral sources.
- Develop strategies for increasing awareness of the hospital’s specialty services including cataract, retina, glaucoma and squint care.
- Monitor marketing performance, enquiries, referrals and conversion rates.
- Coordinate with external agencies, designers,
photographers and digital marketing teams where required.
- Maintain a qualified and consistent brand image for the hospital.
Patient Experience & Growth
- Improve the overall patient journey from registration to consultation, counselling, surgery and follow-up.
- Monitor patient feedback and online reviews and develop systems to improve patient satisfaction.
- Work with counsellors and front-office staff to improve enquiry handling and conversion.
- Identify opportunities for increasing utilization of hospital services and diagnostic facilities.
- Prepare monthly reports covering OPD, surgeries, investigations, referrals, marketing activities and revenue-related KPIs.
Candidate Profile
- Graduate/MBA/MHA or equivalent qualification preferred.
- 2–5 years of experience in hospital administration, healthcare management, business development or marketing preferred.
- Candidates with experience in healthcare, hospitals, clinics or diagnostic centres will be preferred.
- Strong communication, leadership and interpersonal skills.
- Comfortable working with Excel/Google Sheets, digital platforms and basic analytics.
- Should be proactive, organized and capable of independently managing responsibilities.
- Strong understanding of local marketing and patient outreach will be an advantage.
- Ability to combine administration with marketing and business development is essential.
What We Are Looking For We are looking for someone who is not merely an office administrator, but can take ownership of hospital operations, staff coordination, patient experience, marketing and growth.
The ideal candidate should be hands-on, target-oriented, professionally presentable and capable of identifying problems and implementing solutions independently.
Pay: ₹12,912.05 - ₹25,000.00 per month
Work Location: In person
📌 Hospital Administrator (Moga)
🏢 Buttar Eye Hospital
📍 Moga