We are seeking an experienced Head Social Media Optimisation (SMO) to lead the social media strategy and execution for a high-traffic digital platform. The role will be responsible for managing all official social media channels, driving audience engagement, increasing referral traffic to the website and app, and safeguarding the organization's reputation across digital platforms.

This is a hands-on leadership role requiring expertise in social media management, content distribution, audience growth, analytics, and crisis communication. The successful candidate will work closely with Editorial, SEO, Product, and Technology teams to ensure social media functions as a key driver of traffic, engagement, and brand awareness.

Role & responsibilities

Social Media Strategy & Platform Management

- Own and manage all official social media platforms, including Facebook, Instagram, X (Twitter), YouTube, WhatsApp Channels, Telegram, LinkedIn, and emerging platforms.
- Develop and execute platform-specific content strategies to maximize reach, engagement, and audience growth.
- Work closely with Editorial teams to adapt content for each platform while supporting real-time publishing during major news and events.
- Ensure governance, security, verification, and access management across all social media accounts.
- Oversee community management by responding to audience interactions and escalating sensitive issues appropriately.

Social-Driven Audience Growth
- Drive referral traffic from social platforms to the organization's website and mobile applications.
- Monitor and optimize key social performance metrics including follower growth, engagement, reach, impressions, click-through rates, video views, and referral traffic.
- Plan and manage paid social campaigns to amplify high-value content and support audience acquisition objectives.
- Collaborate closely with SEO teams to align social media and organic search strategies.





Brand Reputation & Digital Integrity
- Ensure the accuracy and credibility of all published content across social platforms.
- Develop protocols for misinformation management, content corrections, and crisis communication.
- Monitor and address fake accounts, impersonation attempts, and unauthorized use of the brand.
- Coordinate with Legal, Editorial, and Technology teams on reputation management and platform escalations.
- Lead social media communication during breaking news and high-profile events while protecting brand credibility.

SEO & Cross-Channel Traffic Optimization
- Apply SEO best practices to optimize shared content, landing pages, metadata, and link previews.
- Monitor the contribution of social media to overall website traffic and audience growth.
- Build dashboards to track referral traffic, engagement, audience behavior, and platform performance.
- Respond proactively to algorithm changes and shifts in platform performance.

Leadership & Cross-Functional Collaboration
- Partner with Editorial, SEO, Product, Technology, and Analytics teams to align social media initiatives with broader business goals.
- Build, mentor, and lead a high-performing social media team.
- Manage relationships with social media platforms, agencies, influencers, and creative partners.
- Present regular performance updates and strategic recommendations to senior leadership.

Key Performance Indicators (KPIs)
- Growth in followers, subscribers, and audience engagement across all social platforms.




- Increase in referral traffic from social media to the website and app.
- Growth in video views, watch time, and content engagement.
- Performance and ROI of paid social campaigns.
- Response time and effectiveness in managing reputation, misinformation, and account security incidents.
- Contribution of social media to overall audience growth and digital business objectives.

Preferred candidate profile

- 15+ years of experience in social media management, digital marketing, audience growth, or content marketing.
- Proven experience managing social media for large consumer brands, digital publishers, media organizations, or high-traffic websites.
- Robust understanding of social media's role in driving website traffic, engagement, and business growth.
- Experience managing real-time content publishing, crisis communication, and brand reputation on digital platforms.
- Working knowledge of SEO and organic search strategies is essential.
- Experience in media, publishing, consumer internet, OTT, or other digital-first organizations is highly preferred.

Skills & Expertise
- Deep expertise across major social platforms including Facebook, Instagram, X (Twitter), YouTube, WhatsApp Channels, Telegram, LinkedIn, and emerging platforms.
- Strong understanding of audience growth strategies, content optimization, community management, and social analytics.
- Experience managing paid social campaigns and audience acquisition initiatives.
- Working knowledge of SEO, Google Discover, metadata optimization, and content distribution best practices.
- Excellent crisis communication and reputation management capabilities.
- Strong analytical skills with experience using social media analytics and reporting tools.
- Proven ability to collaborate across Editorial, Product, SEO, Technology, and Marketing functions.
- Demonstrated experience leading and mentoring high-performing teams.

📌 Head Social Media Optimisation (SMO) (Jaipur)
🏢 Leading Media House _Client of Quadrangle
📍 Jaipur