Position: Title Sales Head FMCG/Food Industry - Healthy Grocer

Role Overview

We are seeking a dynamic, result-oriented, and vigorous Sales Head to lead our sales function and drive aggressive revenue growth. The ideal candidate will be a strategic thinker with strong leadership capabilities, excellent market understanding, and a proven track record in building high-performing sales teams. The Head of Sales will be responsible for leading the company's national/regional sales strategy across GT (General Trade) and MT (Modern Trade) channels.

This role will drive revenue growth, expand market share, build high-performing sales teams, and ensure flawless execution of trade marketing strategies in alignment with the company's business goals.

Key Responsibilities

1.

Sales

Strategy & Planning:

- Define and implement annual & quarterly sales plans aligned with business objectives.
- Design and execute GT, channel strategies.
- Plan regional penetration and outlet expansion targets.
- Set sales forecasts, pricing strategies, and volume targets.
- Team Leadership & Development:
- Build, lead, and mentor a team of RSMs, ASMs, TSMs, and field force.
- Drive performance through KRAs, regular reviews, and on-ground coaching.
- Promote a performance-oriented culture with accountability and recognition.

3.

Distribution

Management

- Expand and strengthen the distribution network (super-stockists, distributors, and sub-stockists).
- Ensure width and depth of distribution across urban and rural markets.
- Optimize supply chain in coordination with logistics, finance, and operations.

4.

Trade

Marketing & Promotions:

- Collaborate with Trade Marketing, Marketing to implement trade schemes, product launches,



and seasonal campaigns.
- Monitor ROI of promotions and scheme execution across channels.
- Drive visibility initiatives (POSM, in-store branding, planograms).
- Analytics, Reporting & Forecasting:
- Track primary, secondary, and tertiary sales data.
- Track and execute collections of Super Stockists
- Monitor market share, competitor activity, and consumer trends.
- Present regular sales dashboards and MIS reports to management.
- Compliance & Controls:
- Ensure credit policies, distributor hygiene, and sales claims are within SOPs.
- Conduct regular audits of field operations and distribution.

Key Performance Indicators (KPIs)

- % Sales Target Achievement (Primary & Secondary)
- Market Share Growth (by region/SKU)
- Outlet Expansion (Numeric & Weighted Distribution)
- Distributor ROI & Health Score
- Scheme Execution % and Promo ROI
- Channel-wise Revenue Contribution

Key Interfaces

- Internal: Marketing, Supply Chain, Finance, HR, Manufacturing
- External: Distributors, Retailers, Key Accounts, Channel Partners

Candidate Requirement

- MBA from TOP 15 B Schools only preferred
- Strong market working of Tamil Nadu state is a must
- Able to manage a high value business of 1000 + Crores
- Robust communicator and team handler.
- Exp can be 15 to 20 Yrs

Job Location: Chennai

Company Name: Healthy Grocer Pvt Ltd

Reporting to: Managing Director

Salary Range CTC Per Annum: 30 to 40

Note: Look for candidates who got multiple retail brand exposure and experience like Everest, ITC, MDH, Catch, Zoff, they would be initially focusing on southern regions only shld have worked in multiple sku’s

Interested candidates please DM your profiles to the below mentioned

Email resume to: [email protected]

📌 Head of Sales (Chennai)
🏢 atsMantra
📍 Chennai