Head of Marketing Brand, Community Growth

We are looking for someone who can own the way Trip Machine shows up in the world. This is not a role for someone who only wants to run ads or manage social media. The Head of Marketing will be responsible for building the brand across every touchpoint content, campaigns, website, product launches, retail, caf, community events, customer journey, collaborations, PR, and international presence.

You will work closely with the founders and leadership team to build a brand that riders genuinely connect with and a marketing engine that supports long-term business growth.

Key Responsibilities

Own and lead the overall brand and marketing strategy for Trip Machine.

Build a strong, consistent, and distinctive brand identity across all customer touchpoints.

Lead the marketing team across content, social media, performance marketing, design, campaigns, events, partnerships, PR, and customer communication.

Plan and execute integrated marketing campaigns for product launches, collections, community events, caf initiatives, retail experiences, and international growth.

Strengthen Trip Machines storytelling across motorcycles, craftsmanship, travel, community, product design, and lifestyle.

Work closely with sales, e-commerce, product, caf, customer care, and operations teams to ensure marketing supports business goals.

Drive both brand marketing and performance marketing, balancing long-term brand building with measurable growth.

Improve customer acquisition, engagement, retention, repeat purchase, and brand loyalty.

Own marketing calendars, campaign planning, content direction, media planning, influencer collaborations, partnerships, and events.





Manage the marketing budget and ensure spends are thoughtful, effective, and aligned with business priorities.

Track performance across channels and use data to improve decisions without making the brand feel mechanical.

Build, mentor, and guide the marketing team with a culture of creativity, ownership, speed, and accountability.

Experience Skills

712 years of experience in brand marketing, consumer marketing, marketing strategy, content, digital marketing, or brand management.

Experience leading a marketing team or managing cross-functional marketing projects.

Proven experience building or growing a consumer-facing brand.

Robust understanding of brand strategy, positioning, storytelling, content, social media, performance marketing, PR, partnerships, and events.

Experience working with creative teams, production teams, agencies, influencers, media partners, and external collaborators.

Ability to translate brand thinking into clear execution across campaigns, content, website, retail, and customer experience.

Strong communication, writing, storytelling, and presentation skills.

Good understanding of paid media, SEO, email marketing, customer acquisition, retention, and e-commerce growth.

Analytical mindset with the ability to track what is working and what is not.

Strong project management skills and ability to handle multiple campaigns and priorities at the same time.





High ownership, strong taste, commercial thinking, and the ability to work in a fast-moving founder-led company.

Who This Role Is For

This role is for someone who wants to build something meaningful, not just manage marketing activity.

You will enjoy this role if you think about brands beyond advertising and social media, care about customer experience, love storytelling, and understand that great marketing is equal parts creativity, discipline, culture, and business sense.

You should be comfortable moving between big-picture brand strategy and everyday execution. One day you may be shaping the annual marketing plan, and the next day you may be reviewing a reel, a product launch page, an event idea, or a campaign line.

An appreciation for motorcycles, craftsmanship, design, travel, culture, coffee, and authentic communities will help you understand Trip Machine better.

Who This Role Is Not For

This role is not for someone who only wants to manage agencies from a distance.

It is not for someone who sees marketing only as social media posting or performance ads.

It is not for someone who wants a highly structured corporate environment where everything is already defined.

It is not for someone who is uncomfortable with ownership, ambiguity, speed, and direct founder involvement.

It is not for someone who wants to chase trends at the cost of building a brand that lasts.

Disclaimer : This job posting has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.

📌 Head of Marketing Brand, Community & Growth (Gurugram)
🏢 Trip Machine
📍 Gurugram