We are seeking an experienced and dynamic Head Marketing & Branding Partnerships to lead audience growth, strengthen brand positioning, and drive strategic partnerships across digital platforms. This leadership role will be responsible for developing integrated marketing strategies, building high-impact brand collaborations, and creating new revenue opportunities through partnerships, sponsorships, and marketing initiatives.

The ideal candidate will work closely with Product, Revenue, Editorial, SEO, Social Media, and other cross-functional teams to deliver measurable business outcomes in audience growth, brand equity, and commercial success.

Role & responsibilities

Audience Growth Marketing

- Develop and execute marketing strategies to drive audience growth across web and mobile platforms, including app installs, active users, subscribers, website traffic, and engagement.
- Lead integrated marketing campaigns supporting major product launches, subscription initiatives, editorial properties, and seasonal or event-led campaigns.
- Partner with Product and Revenue teams to ensure marketing investments are aligned with measurable audience growth and revenue objectives.

Brand Building & Reputation
- Define and strengthen the digital brand positioning while ensuring consistent brand communication across all customer touchpoints.
- Monitor and improve brand health metrics, including awareness, trust, perception, and consideration.
- Collaborate with Editorial and Social Media teams to ensure marketing initiatives reinforce the organization's credibility and brand values.

Strategic Partnerships & Alliances
- Identify, negotiate,



and establish strategic partnerships that enhance audience reach, distribution capabilities, and business growth.
- Develop a strong pipeline of co-marketing initiatives, distribution partnerships, and cross-industry collaborations.
- Build and maintain long-term relationships with key strategic partners to maximize mutual value.

Brand Partnerships, Sponsorships & Joint Campaigns
- Lead the development and execution of sponsorships, co-branded campaigns, branded content initiatives, and strategic marketing partnerships.
- Work with commercial teams to structure partnership agreements and sponsorship opportunities.
- Develop compelling partnership propositions by leveraging audience insights, digital assets, and platform capabilities.

Revenue Growth Through Marketing & Partnerships
- Drive revenue through sponsorships, strategic partnerships, and marketing-led business initiatives.
- Collaborate with the Revenue team to ensure all marketing partnerships contribute meaningfully to commercial objectives.
- Support subscription growth and audience monetization initiatives through effective marketing programs.

Data, Analytics & Performance Measurement
- Measure and report campaign effectiveness, partnership performance,



audience growth, and brand health using data-driven insights.
- Track marketing ROI and optimize campaigns based on business performance metrics.
- Present regular performance updates and strategic recommendations to senior leadership.

Team & Agency Leadership
- Build, mentor, and lead a high-performing marketing and partnerships team.
- Manage relationships with creative, digital, PR, and media agencies to ensure effective campaign execution.
- Foster strong collaboration across Product, Revenue, Editorial, SEO, Social Media, and Technology teams.

Key Performance Indicators (KPIs)
- Growth in app installs, subscribers, website traffic, and audience engagement.
- Improvement in brand awareness, trust, and overall brand health.
- Number, quality, and commercial value of strategic partnerships.
- Revenue generated through sponsorships, partnerships, and marketing initiatives.
- Marketing ROI and cost-effective customer acquisition.
- Contribution of marketing initiatives to subscription growth and digital revenue.

Preferred candidate profile

- 15+ years of experience in marketing, brand management, growth marketing, or strategic partnerships within digital-first organizations.
- Proven track record of driving audience growth through integrated marketing campaigns.
- Demonstrated experience in securing and managing strategic partnerships, sponsorships, and brand collaborations.
- Experience in digital media, publishing, consumer internet, OTT, or other high-traffic digital platforms will be preferred.

📌 Head Marketing & Branding Partnerships (Jaipur)
🏢 Leading Media Company- Client of Quadrangle
📍 Jaipur