Job Title: Head - Marketing, Branding Automation

Location: Ahmedabad

Experience: 5-10 Years

Qualification: MBA (Marketing Preferred)

Employment Type: Full-Time (6 Days Working)

Joining: Immediate

Salary: Up to 80,000 per month (CTC)

About the Role

We are looking for a agile and growth-driven Head - Marketing, Branding Automation to lead our marketing initiatives and build a scalable student admission ecosystem. This is a strategic leadership role focused on driving brand awareness, lead generation, CRM automation, and admission conversions.

The ideal candidate should have expertise in growth marketing, branding, marketing automation, CRM management, and performance analytics, with the ability to build and optimize end-to-end marketing funnels.

Key ResponsibilitiesMarketing Brand Strategy

- Develop and execute comprehensive marketing strategies to strengthen brand positioning.
- Drive online and offline marketing initiatives to increase brand visibility.
- Build scalable lead generation systems that consistently drive student admissions.
- Plan and execute campaigns to enhance market presence and business growth.

Lead Generation Admission Funnel
- Design, implement, and optimize the complete student acquisition journey.
- Improve conversion across every stage of the funnel:
- Inquiry
- Counselling
- Demo Class
- Walk-in
- Admission

- Identify bottlenecks and reduce lead leakage through continuous optimization.

CRM Marketing Automation
- Manage CRM workflows and marketing automation processes.
- Automate inquiry responses, brochure sharing, follow-up reminders, demo invitations, payment reminders, onboarding communication, and alumni engagement.
- Improve customer engagement through WhatsApp and email automation.

Digital Marketing Growth
- Manage Google Ads, SEO, and performance marketing campaigns.
- Drive webinar registrations, open-house events,



referral programs, and corporate partnerships.
- Build strategic collaborations with developers, brokers, educational institutions, and industry partners.

Analytics Reporting
- Monitor campaign performance, lead quality, and conversion metrics.
- Analyze admission funnel performance and counsellor productivity.
- Prepare weekly and monthly MIS reports and dashboards with actionable insights.

Cross-Functional Collaboration
- Coordinate with Admissions, Counselling, Operations, and Content teams.
- Work closely with website developers, creative agencies, CRM vendors, and automation partners to ensure seamless campaign execution.

Required Skills
- Marketing Strategy Brand Management
- Growth Marketing Lead Generation
- CRM Management Marketing Automation
- WhatsApp Email Marketing Automation
- Google Ads SEO
- Landing Page Optimization (CRO)
- Performance Marketing
- Data Analysis Dashboard Reporting
- Vendor Stakeholder Management
- Strong Communication Leadership Skills

Preferred Tools
- CRM Platforms
- WhatsApp Business API
- Email Marketing Tools
- Google Ads Google Analytics
- Google Sheets Google Forms
- Website CMS Platforms
- Landing Page Builders
- Zapier / Make.com
- Reporting Dashboard Tools

Preferred Candidate Profile
- MBA in Marketing (preferred).
- 5-10 years of experience in Marketing, Branding, Growth Marketing, Marketing Operations, or Business Development.
- Proven experience in building lead generation and conversion systems.
- Strong understanding of customer journey mapping and marketing automation.
- Experience in education, EdTech, training institutes, or service-based organizations will be an added advantage.

Disclaimer : This job posting has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.

📌 Head - Marketing, Branding & Automation (Ahmedabad)
🏢 Devdort
📍 Ahmedabad