About the Company:

Our client is a quick-growing D2C consumer brand operating in the lifestyle and wellness space, focused on building meaningful and high-impact brand experiences. The company is scaling rapidly and is investing in strategic partnerships and alliances to expand brand reach and accelerate customer acquisition.

With a strong digital-first approach, our client emphasizes creativity, ownership, and measurable growth. This role offers the opportunity to play a key part in shaping the brand’s collaborative growth strategy.

Role & Responsibilities:

Identify & Evaluate Partnership Opportunities

- Identify brands, platforms, influencers, communities, and marketplaces aligned with the brand’s positioning and target audience.

- Evaluate potential collaborations based on audience overlap, brand synergy, and revenue impact.

Pitching & Negotiation
- Own the end-to-end partnership lifecycle — from outreach and pitching to proposal development, commercial structuring, negotiation, and closure.

- Build win-win commercial models that drive measurable growth.

Execute Co-Branded Campaigns
- Work closely with internal creative and marketing teams to execute co-branded campaigns such as email swaps, product bundling, giveaways, influencer collaborations, retail integrations, and content partnerships.





- Ensure smooth execution while maintaining brand consistency.

Performance Tracking & ROI
- Track key metrics such as engagement, CAC, leads, conversions, and revenue contribution from partnerships.

- Continuously optimize alliance strategy based on performance insights.

Manage Strategic Alliances
- Develop and nurture long-term relationships with category-leading brands, marketplaces, aggregators, and retail/event partners.

- Identify new opportunities to strengthen brand positioning through collaborations.

Cross-Functional Coordination
- Collaborate with Performance Marketing, CRM, Content, and Product teams to ensure seamless execution of partnership initiatives.

What We’re Looking For:

- 4–8 years of experience in partnerships, strategic alliances, or business development within D2C, lifestyle, or consumer brands
- Strong existing network within wellness, beauty, fitness, lifestyle, or content ecosystems
- Demonstrated experience in executing co-branded campaigns and alliance-led growth initiatives
- Strong commercial acumen with proven negotiation skills

- Data-driven mindset with the ability to track and optimize ROI

- Entrepreneurial attitude with high ownership and execution capability

- Excellent stakeholder management and communication skills

📌 Head - Brand Partnerships & Alliances - WellnessC Brand (Haryana)
🏢 Kwan
📍 Haryana