Founder's Office — Growth & Performance Marketing

Location: Remote | Reports to: Founder | Type: Full-time

About Yuvora

Yuvora is a fast-growing jewellery brand building a modern, direct-to-consumer presence. As we scale, we're looking for a sharp, hands-on operator to sit in the Founder's Office — owning performance marketing and growth end-to-end, while also driving high-priority projects directly with the founder.

The Role

This is a high-ownership, dual-mandate role. You'll spend the majority of your time as the engine behind Yuvora's customer acquisition and retention — running paid performance and influencer marketing, and owning CRM/retention. The remainder of your time will be spent working directly with the founder on strategic, cross-functional projects that shape the brand's next chapter.

Time split: 80% Growth & Performance • 20% Founder-led Projects

What You'll Own

Performance Marketing & Growth (80%)

Plan, execute, and optimize Meta Ads (Facebook & Instagram) campaigns across the funnel — prospecting, retargeting, and creative testing — to hit CAC and ROAS targets.

Own Google Search campaigns end-to-end: keyword strategy, bidding, ad copy, and continuous optimization for productive, high-intent traffic.

Identify, onboard, and manage influencer and content-creator partnerships — from outreach and negotiation to briefing, tracking, and ROI measurement.

Own CRM and retention: build and manage lifecycle flows (WhatsApp, email, SMS) to drive repeat purchase, LTV, and reduce churn.

Monitor and report on key growth metrics (CAC, ROAS, LTV, retention rate, cohort performance) and translate data into action.

Manage and optimize monthly performance marketing budgets, reallocating spend based on channel performance.

Stay on top of platform changes, ad policy shifts, and emerging growth channels relevant to D2C jewellery.





Founder-Led Projects (20%)

Partner directly with the founder on high-priority initiatives — e.g., website redesign, SEO overhaul, current channel launches, or brand initiatives.

Drive projects independently: scope the problem, coordinate with agencies/vendors/freelancers, and see deliverables through to completion.

Bring a founder's mindset — comfortable moving between strategic thinking and hands-on execution depending on what the week demands.

What We're Looking For

2-5 years of experience in performance marketing / growth, ideally in D2C, e-commerce, or a startup environment.

Hands-on experience running Meta Ads and Google Search campaigns with real budget ownership (not just execution under supervision).

Experience with CRM/retention tools and lifecycle marketing (e.g., WhatsApp marketing platforms, Klaviyo, or similar).

Comfort working with influencers — sourcing, negotiating, and managing relationships.

Strong analytical skills — comfortable in spreadsheets/dashboards, and able to draw decisions from data, not just report on it.

A generalist streak: genuinely excited to work on projects (SEO, website, brand) when the founder needs it.

High ownership, high agility, and comfort with ambiguity — this role sits close to the founder and requires minimal hand-holding.

Bonus: prior experience in jewellery, fashion, beauty, or another aesthetics-led D2C category.

Why Join Yuvora

Direct, unfiltered access to the founder and real influence over brand strategy — not just campaign execution.

Ownership of growth metrics that directly move the business, with the autonomy to test and act fast.

A front-row seat (and hands-on role) in scaling a jewellery brand from the ground up.

How to Apply

Send your resume along with a brief note on a growth or performance campaign you've owned end-to-end, and the impact it had, to [email protected]

📌 Growth & Performance Marketing Manager (Founder's Office) (India)
🏢 Yuvora
📍 India