09 Aug
|
CometChat
|
Mumbai
Job Summary
Were looking for a Growth Marketing Lead to own our full-funnel growth engine - SEO and AEO strategy, paid campaigns, website conversion, and the reporting that ties it all together. Youll set strategy and direction across these areas while working closely with our content, design, and dev resources to execute. You will also maintain and improve the marketing tooling and automations that keep the team running efficiently. This is a strategist-and-owner role, not a specialist-in-everything role - youll have support to execute (writers, designers, developers), and your job is to decide what we do, why, and whether its working.
Every area you own here - SEO/AEO, paid, CRO, tooling - sits in a field that changes fast: algorithm updates, current ad formats, new tools. Part of the job is tracking that landscape, not just executing inside it.
Position Overview Priorities
What youll do
- SEO AEO Strategy (highest priority)
- Own SEO strategy: keyword/topic prioritisation, technical SEO audits,
site architecture and internal linking decisions
- Build and evolve the AEO strategy for AI answer engines (Claude, ChatGPT, Perplexity, Google AI Overviews)
- Brief and direct our content writer on SEO and AEO-driven content; you set direction, they execute the writing
- Align with PMM on messaging and positioning so SEO/AEO content and landing pages stay consistent with product narrative
- Track organic performance (rankings, traffic, conversions) using Ahrefs, Search Console, and GA4, and AI-engine visibility using HubSpot; adjust strategy based on whats working
Work Location
Chennai, India Disclaimer : This job posting has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.
📌 Growth Marketing Lead (Mumbai)
🏢 CometChat
📍 Mumbai