Key Responsibilities

- Develop and execute strategic growth plans across D2C (Shopify) and marketplaces (Amazon, Nykaa, Flipkart, etc.)

- Drive customer acquisition via paid performance campaigns (Meta, Google, affiliates)

- Own and optimize the e-commerce funnel — traffic, conversion rate, AOV, and retention

- Manage marketplace growth: pricing, SEO, catalog, ads (AMS), and promotions

- Conduct A/B tests and growth experiments to improve conversion rates

- Track and analyze key KPIs: ROAS, CAC, LTV, repurchase rate, etc.

- Coordinate with internal teams (design, tech, operations) for growth initiatives

- Leverage CRM tools (WebEngage/MoEngage/Klaviyo) for retention and remarketing

- Lead CRO and UI/UX improvements on website using tools like Hotjar, Google Optimize

- Collaborate with influencer, affiliate, and content partners for brand-led growth

Requirements





- 4–7 years of experience in D2C/e-commerce growth or performance marketing

- Proven success in scaling online revenue via paid campaigns and funnel optimization

- Hands-on experience with Shopify, Amazon Seller Central, Flipkart/Nykaa panels

- Robust analytical skills; mastery of GA4, Excel, Data Studio, heatmaps, etc.

- Knowledge of retention tools (email/SMS automation), subscription models, and upsells

- Ability to work with cross-functional teams and external vendors

- Entrepreneurial mindset with strong execution and ownership

Good to Have

- Experience in a skincare, beauty, personal care, or health/wellness brand

- Understanding of Unicommerce, Razorpay, or marketplace management tools

- Prior experience managing 3rd party agencies (media, creative, or SEO)

📌 Growth Manager (Ahmedabad)
🏢 Dermatouch
📍 Ahmedabad