Group Product Manager – SaaS Products

Location: Lagos, Nigeria

Employment Type: Full-Time

Role Type: Expatriate Assignment – Bachelor Status

Salary: USD 1,800 – 2,000 per month

Industry: SaaS / Enterprise Software / Sales Force Automation

Job Summary

We are seeking an experienced Group Product Manager – SaaS to lead the strategy, development, and lifecycle management of enterprise SaaS products focused on Sales Force Automation (SFA), field sales productivity, distributor management, retail execution, and sales analytics.

The successful candidate will be responsible for defining product vision and roadmap, identifying market opportunities, translating customer and business requirements into scalable product solutions, and working closely with Engineering, UX/UI, Sales, Marketing, and Customer Success teams.

The ideal candidate will have strong experience in B2B SaaS and sales technology platforms, particularly products used by FMCG, distribution, retail, and field-sales organizations.

Key Responsibilities

Own and execute the product vision, strategy, roadmap, and lifecycle for assigned SaaS products.

Lead product discovery through customer interviews, market research, competitor analysis, and data-driven insights.

Identify opportunities to improve field sales productivity, distribution visibility, retail execution, and sales-force effectiveness.

Work closely with Engineering, UI/UX, QA, Sales, Marketing, and Customer Success teams to deliver high-quality product releases.

Translate business and customer requirements into product specifications, user stories, and acceptance criteria.

Prioritize product features based on customer needs, commercial value, technical feasibility, and strategic objectives.

Monitor product performance through adoption, engagement, retention, revenue, and other relevant KPIs.

Lead Agile product planning, sprint reviews, backlog prioritization, and product release activities.

Collaborate with commercial teams on product positioning, pricing, packaging, and go-to-market strategies.

Engage with enterprise customers and key stakeholders to understand their business challenges and product requirements.

Manage multiple products, features, and cross-functional stakeholders across different markets.

Identify opportunities for AI, automation, analytics, mobile technology,



and workflow optimization within the product portfolio.

Mentor and provide direction to Product Managers, Product Owners, and other product team members.

Required Qualifications & Experience

Bachelor's degree in Computer Science, Engineering, Information Technology, Business Administration, or a related discipline.

MBA or relevant postgraduate qualification is an advantage.

10+ years of overall Product Management experience, with at least 4 years in a senior product management/product leadership capacity.

Proven experience managing and scaling B2B SaaS products.

Experience taking products through the full lifecycle, from discovery and ideation through development, launch, adoption, and continuous improvement.

Strong knowledge of Agile/Scrum, Lean Product Development, and Design Thinking methodologies.

Demonstrated ability to work with technical and non-technical stakeholders.

Preferred Product Domain Experience

Experience in one or more of the following areas will be highly advantageous:

Sales Force Automation (SFA)

Field Sales Automation

Retail Execution

Distributor Management Systems (DMS)

Route-to-Market (RTM) Technology

CRM Platforms

Field Sales Applications

Enterprise Mobility Solutions

FMCG Sales Technology

Sales Analytics and Business Intelligence

AI-powered Sales Enablement

Workforce/Productivity Management Platforms

Experience with established Sales Force Automation or field-sales SaaS platforms will be strongly preferred.

Relevant Platform Background

Professionals who have worked on or managed products comparable to leading Sales Force Automation, field-sales, CRM, distributor management, or sales productivity platforms will be particularly relevant for this position.

Examples of relevant product environments include platforms such as FieldAssist, Mobisy, Salesforce, BeatRoute, Sales Diary, and other comparable SFA/CRM/SaaS solutions.





Experience with these specific platforms is not mandatory; equivalent experience with comparable enterprise SaaS products will be considered.

Core Skills

Product Strategy & Vision

Product Roadmap Development

SaaS Product Management

Product Lifecycle Management

Customer Discovery

Market Research & Competitive Analysis

Product Analytics

Agile/Scrum Product Management

User Experience & Customer-Centric Product Design

Stakeholder Management

Cross-functional Team Leadership

Commercial Product Strategy

Product Launch & Go-to-Market Strategy

Data-driven Decision Making

Team Mentoring & Leadership

Technical Knowledge The candidate should have a strong understanding of technology-driven products and preferably experience with:

SaaS architecture and cloud-based applications

CRM and SFA platforms

Distributor Management Systems

Mobile-first applications

REST APIs and system integrations

Data analytics and reporting

SQL/data interpretation

AWS, Azure, GCP, or similar cloud environments

Jira, Confluence, Azure DevOps, or similar product development tools

Key Performance Indicators

Success in this role will be measured through:

Product adoption and user engagement

Customer retention and satisfaction

Product revenue and commercial performance

Product release and feature delivery

Product quality and usability

Time-to-market

Customer feedback and product satisfaction

Innovation and product enhancement

Achievement of product roadmap objectives

Ideal Candidate Profile The ideal candidate is a strategic and commercially minded SaaS Product Leader with a proven track record of developing products that solve real-world business challenges.

The candidate should be comfortable working closely with engineering teams while maintaining a robust understanding of customer needs, market dynamics, and commercial objectives.

Strong exposure to SFA, CRM, field-sales technology, distribution, retail execution, or FMCG technology platforms will be a significant advantage.

Expatriate Assignment

This position is structured as an international expatriate assignment in Lagos, Nigeria and is offered on a bachelor-status basis.

- The successful candidate should be prepared to relocate to Nigeria for the duration of the assignment and work closely with the local and international product/business teams.

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