Job Title

Graphic Designer (Branding, Social Media & Video Content)

Location: Sonipat, Haryana (On-site)

Company: INDORA Home Appliances

About INDORA

INDORA is a rapid-growing Indian Home Appliances brand focused on manufacturing premium-quality air coolers. We are looking for a creative designer who can strengthen our brand through high-quality visuals, engaging content, and modern digital creatives.

Job Summary

We are looking for a creative and detail-oriented Graphic Designer who can design premium website banners, social media creatives, marketing materials, product graphics, and edit engaging short-form videos. The ideal candidate should have a strong design sense, understand branding, and create high-converting creatives for digital platforms.

Key Responsibilities

- Website & Branding
- Design website banners, hero sections and landing page creatives.
- Create product images, comparison graphics and infographics.
- Design brochures, catalogues, packaging and marketing materials.
- Maintain a consistent brand identity across all platforms.
- Social Media
- Design Instagram, Facebook and LinkedIn creatives.
- Create carousel posts, stories, reel covers and campaign creatives.
- Design festival, product launch and promotional creatives.
- Create ad creatives for Meta and Google campaigns.

Video Editing

- Edit Instagram Reels, Facebook videos and YouTube Shorts.
- Create product showcase videos and promotional content.
- Add transitions, text animations, subtitles, music and basic motion graphics.
- Optimize videos for different social media platforms.
- Creative & Marketing Support
- Generate fresh campaign ideas and visual concepts.
- Work closely with the marketing team on campaigns.
- Stay updated with design, branding and social media trends.
- Create creatives focused on engagement, leads and conversions.

Required Skills

- Design Tools
- Adobe Photoshop
- Adobe Illustrator
- Canva Pro
- Figma (Preferred)

Video Editing Tools

- Adobe Premiere Pro
- CapCut
- Adobe After Effects (Basic knowledge preferred)

Core Skills





- Branding & Visual Identity
- Typography & Color Theory
- Social Media Design
- Website Banner Design
- Product Image Editing
- UI/UX Design Basics
- Creative Thinking
- Attention to Detail

Preferred Skills

- Experience designing high-converting creatives for Meta Ads and Google Ads.
- Basic UI/UX understanding for websites and landing pages.
- Knowledge of current social media trends and content strategies.
- Basic product photography and composition understanding.
- Understanding of branding, color psychology and consumer behavior.
- Experience using AI tools for graphic design, image enhancement, background generation, mockups, video editing and creative ideation.
- Familiarity with AI tools such as ChatGPT, Adobe Firefly, Canva AI, Midjourney, Runway, Kling AI, Google Veo, Photoshop AI, Generative Fill, and other AI-powered creative tools.
- Ability to quickly adapt to new AI tools and workflows.

Qualifications

2–5 years of Graphic Design experience.

Experience with D2C, Consumer Brands, Home Appliances or FMCG preferred.

Strong Portfolio is Mandatory.

What We Expect

- Creative mindset with strong visual storytelling skills.
- Ability to manage multiple projects and meet deadlines.
- Self-motivated with a positive attitude.
- Strong communication and teamwork skills.
- Passion for learning new design trends and AI-powered creative tools.

Salary

₹25,000 – ₹45,000 per month (Based on Skills & Experience)

Portfolio Requirement

Candidates must share

- Updated Resume
- Design Portfolio
- Behance / Dribbble Profile (if available)
- Social Media Work Samples
- Video Editing / Reel Samples
- Expected Salary
- Notice Period

Selection Process

Shortlisted candidates will complete a practical assignment that includes:

1. Website Hero Banner

2. Social Media Creative

3. Product Advertisement

4. Festival Creative
5. 20–30 Second Product Reel Editing

The assignment will evaluate creativity, branding sense, design quality, video editing skills and overall visual communication. Pay: ₹25,000.00 - ₹42,000.00 per month

Work Location: In person

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