We are looking for a results-driven Senior PPC Specialist to lead and scale paid search campaigns for our D2C eCommerce business. The ideal candidate will have hands-on experience managing high-budget Google Ads campaigns focused on driving profitable website revenue across international markets. You will be responsible for developing growth strategies, optimizing campaign performance, improving ROAS, and leveraging data to maximize customer acquisition while collaborating closely with cross-functional teams.

Key Responsibilities

- Own and scale Google Ads campaigns across Search, Shopping, Performance Max, Display, and Remarketing channels to drive profitable growth for our D2C website.

- Develop and execute PPC strategies focused on increasing revenue, improving ROAS, reducing CAC, and maximizing customer lifetime value.

- Manage and optimize Google Merchant Center product feeds, ensuring product data accuracy, resolving feed issues, and improving Shopping campaign performance.

- Continuously analyze campaign performance using Google Analytics 4 (GA4), Google Ads, and other reporting tools to identify optimization opportunities across the customer journey.

- Monitor website conversion performance and collaborate with Shopify developers, designers, and marketing teams to improve landing pages, user experience, and conversion rates.

- Perform keyword research, audience segmentation, bidding strategy optimization, search query analysis, and ad copy testing to improve campaign efficiency.

- Manage advertising budgets effectively while forecasting performance and ensuring optimal allocation across campaigns and markets.

- Execute A/B testing across creatives, landing pages, audience targeting,



and bidding strategies to improve campaign performance.

- Create performance reports and present actionable insights to stakeholders with clear recommendations for business growth.

- Stay updated with Google's latest advertising features, automation strategies, AI-driven bidding models, and eCommerce best practices to continuously improve account performance.

- Collaborate with cross-functional teams including SEO, Creative, Content, Web Development, CRM, and Analytics to align paid marketing initiatives with overall business objectives.

- Mentor junior team members by sharing best practices, reviewing campaign performance, and maintaining high execution standards.

Qualification

- 3–4 years of hands-on experience managing Google Ads for D2C eCommerce websites.

- Solid expertise in Google Ads, including Search, Shopping, Performance Max, Display, and Remarketing campaigns.

- Hands-on experience with Google Merchant Center (GMC), product feed optimization, and Shopping Ads.

- Strong working knowledge of Google Analytics 4 (GA4), conversion tracking, attribution, and performance reporting.

- Experience working with Shopify websites and collaborating on conversion rate optimization initiatives.

- Strong understanding of eCommerce metrics such as ROAS, CAC, AOV, Conversion Rate, LTV, and Revenue Growth.

- Experience managing high-budget PPC campaigns with a proven track record of scaling website revenue.

- Advanced analytical skills with proficiency in Excel, Google Sheets, and reporting dashboards.

- Experience managing campaigns for international markets such as the UK, EU, or US is preferred.

- Excellent analytical, communication, and problem-solving skills with a data-driven mindset.

📌 Google Ads Specialist (Hyderabad)
🏢 Comfort Click
📍 Hyderabad