Job Role:-

· Managing Paid Campaigns on Google Ads- Search & Display, Youtube, Shopping, App and Bing

· Creation of comprehensive keyword lists and mapping keywords to ad groups and landing pages, setup and monitoring of campaign bidding.

· Understanding client business and requirements. Formulating strategies and road map for the successful delivery of PPC campaigns.

· Campaign planning and implementation, budget management, performance review, optimization and analysis for all assigned SEM Accounts

· Set up Goals, Funnels in Google Analytics. Analyze user behavior & campaign performance.

· Reporting: Help team generating reports to analyze account performance and reporting the same to the clients on a weekly and monthly basis.

· Developing recommendations based on Google Ads/Analytics to drive decision making across various spectrums of online marketing





· Identifying recent channels of traffic growth across mobile and desktop

· Staying on top of current search engine news, trends and Pay Per Click practices

· Ensure ads, keywords and landing pages are in alignment with the focus of the campaign

Requirements

Skills:

· Pay per click/Google Ads

· Search Engine Marketing

· Digital marketing

· Internet Marketing

· Search Ads/Search Network

· Display Ads/Google Display Network

· Mobile App install/Engagement/Universal App Campaign (Optional).

· Youtube Campaign.

· Shopping Campaign/Product listing Ads.

· Microsoft Excel - Reporting

· Google Analytics

📌 Google Ads Associate (Gurugram)
🏢 Lyxel&Flamingo
📍 Gurugram