Engagement model: Fractional / Part-time. Pune based. Typically 2-3 days per week, Retainer-based

Role Purpose

This role sets the marketing strategy and operating rhythm, and works closely with the Business Heads and the internal Marketing function (a shared service across BUs) to execute it - acting as a strategic advisor and hands-on driver rather than an execution-heavy operator.

Desired person A senior level marketing strategist have 15+ years experience in an IT services company (with US based clients). Having experience across Enterprises, Digital Publishing and Independent software vendors. Should have experience in US Customer Market positioning IT Services company. The person needs to be hand-on on AI and relevant AI tools and should have a good understand of AI in Marketing

Key Role and responsibilities

1. Marketing Strategy & Brand Positioning

- Define Harbinger's overall brand narrative and positioning in the North America market, and how each BU's story fits within it
- Ensure Harbinger's AI-first and Advisory-led differentiation is consistently reflected across all marketing and client-facing material
- Set the marketing roadmap and budget priorities in partnership with the CEO and Business Heads
- Contribute to pricing strategy, ensuring pricing communicates and reinforces Harbinger's value positioning
- Own positioning of Harbinger's own IP as a distinct brand asset and market entry point




- Oversee periodic refresh of Harbinger's website look and feel to keep the digital brand experience current and trend-relevant

2. Demand Generation & Pipeline Support

- Own the demand generation strategy - digital marketing, campaigns, and lead generation - in support of each BU's sales targets
- Prioritize demand generation investment across the three BUs based on growth stage and chance size
- Establish and track marketing-sourced pipeline contribution as a shared metric with the Business Heads

3. Thought Leadership & Content

- Build Harbinger's thought leadership presence in the HR, Talent, and Learning technology space, including conference presence and industry visibility
- Own the content strategy - POVs, case studies, customer success stories, and insight pieces - that support both brand building and sales enablement
- Position Harbinger's leadership team, including its subject matter experts, as recognized voices in the market

4. Go-to-Market & Sales Enablement

- Partner with each Business Head to build GTM plans for new offerings coming out of the Offering Development charter
- Own sales enablement collateral - pitch decks, one-pagers, case studies - ensuring consistency across BUs while allowing BU-specific customization
- Support account-based marketing for strategic Enterprise accounts and key ISV/Digital Publishing prospects

5. Marketing Operations & Analytics

- Oversee marketing operations and analytics - technology stack, ROI / attribution metrics, and reporting to leadership - without owning day-to-day execution

📌 Fractional Chief Marketing Officer (CMO) (Pune)
🏢 Harbinger Group
📍 Pune