Founding Chief Marketing Officer (CMO) – Equity / ESOP Based

Company: BAOIAM Innovations Pvt. Ltd.

Location: Hybrid (Primarily Remote | Travel Required)

Employment Type: Full-Time | Founding Leadership Role

About BAOIAM

BAOIAM is building one of India's most affordable career acceleration and employability platforms with the vision of making quality education and career opportunities accessible to millions. We are now entering our next growth phase with new product launches, strategic partnerships, and fundraising initiatives.

We are looking for a Founding Chief Marketing Officer (CMO) who is ready to build something meaningful from the ground up—not just join a company, but help shape its future.

This is an opportunity for someone who wants to work directly alongside the Founder and become one of the driving forces behind BAOIAM's growth.

Role Overview

As the Founding CMO, you will work directly with the Founder across marketing, branding, business expansion, strategic partnerships, events, collaborations, investor readiness, and growth initiatives.

This is not a conventional 9-to-5 marketing position. You will be involved in almost every strategic decision that contributes to building BAOIAM into a national brand.

You should enjoy solving problems, taking ownership, travelling for important meetings and representing the company confidently.

Key ResponsibilitiesBrand & Marketing

Build and execute BAOIAM's overall marketing strategy.

Create brand positioning and market expansion plans.

Manage digital marketing, social media, PR and community growth.

Lead product launch campaigns.

Develop GTM (Go-To-Market) strategies for new offerings.

Founder Office

Work closely with the Founder on strategic initiatives.

Attend meetings with colleges, universities, startups and corporate partners.

Represent BAOIAM during networking events and conferences.





Assist in business expansion opportunities.

Coordinate cross-functional execution across departments.

Partnerships & Growth

Build strategic collaborations.

Develop influencer and creator partnerships.

Generate B2B and institutional opportunities.

Explore sponsorships and revenue partnerships.

Business Development

Support fundraising preparation.

Assist with investor presentations.

Identify growth opportunities.

Contribute to long-term business strategy.

Team Leadership

Build and mentor the marketing team.

Create scalable marketing systems.

Manage freelancers, agencies and interns.

Who Should Apply?

We are looking for someone who has:

3–8+ years of experience in Marketing, Branding, Growth or Business Development.

Strong communication and presentation skills.

Entrepreneurial mindset.

High ownership and accountability.

Willingness to travel for meetings, events and collaborations.

Confidence in networking with CXOs, founders, investors and institutional partners.

Ability to work in a quick-moving startup environment.

Prior startup experience is preferred but not mandatory.

Compensation Structure

This is a Founding Leadership Opportunity.

As BAOIAM is currently in its growth and expansion stage, there will be no fixed monthly salary during the initial phase.

Instead, the selected candidate will receive:

Competitive ESOPs / Equity (based on experience and contribution)

Founding leadership position

Revenue-linked incentives





Performance-based bonuses

Opportunity to become a long-term stakeholder in BAOIAM A structured fixed compensation package will commence upon the occurrence of either of the following milestones:

Successful revenue generation from the upcoming product launches, or

Completion of the company's next fundraising round.

The exact compensation structure, equity allocation, vesting schedule and performance milestones will be mutually discussed and documented before onboarding.

Perks & Benefits

Founding Leadership Role

ESOPs / Equity Ownership

Direct mentorship from the Founder

Opportunity to build a national brand from the ground up

Exposure to investors and fundraising

Attend startup events and conferences

Travel opportunities for business meetings and partnerships

Networking with CXOs, founders and industry leaders

Flexible and remote-first work culture

High ownership with decision-making authority

Opportunity to build and lead your own team

Fast career growth based on impact—not tenure

Work Model

Hybrid (Mostly Remote)

Flexible Working Hours

Travel Required for

Events

University Visits

Startup Conferences

Investor Meetings

Corporate Partnerships

Business Collaborations

Media Opportunities

Why Join BAOIAM?

If you're looking for a traditional corporate job with fixed responsibilities, this role isn't for you.

If you're excited about building a company, creating impact, working directly with a founder, taking ownership, and becoming an integral part of a high-growth startup with long-term wealth creation potential through equity, we'd love to hear from you.

We're not hiring just another CMO—we're looking for someone who wants to help build the future of BAOIAM.

Build the brand. Build the company. Build your legacy.

📌 Founding Chief Marketing Officer (CMO) – Equity / ESOP Based (New Delhi)
🏢 Baoiam Innovations
📍 New Delhi