Key Responsibilities

- Campaign Execution: Plan and execute on-ground BTL activities, exhibitions, canopy setups, and promotional events within the assigned region.

- Vendor Management: Source, negotiate, and manage external agencies, promoters, and fabricators to ensure high-quality and timely delivery of marketing collaterals.

- Lead Generation: Work closely with the local sales teams to run field marketing activities that map directly to business growth and direct customer acquisitions.

- Brand Visibility: Ensure consistent brand presence.

- Performance Tracking: Measure campaign effectiveness, track footfall or lead conversion rates, and prepare ROI/KPI reports for management.

Core Requirements

- Education: Bachelor's degree in Marketing, Business Administration, or a related field.

- Experience: 1 to 3 years of proven experience in field marketing, events, or BTL activations.

- Soft Skills: Robust negotiation, team coordination, and problem-solving abilities.

- Field Readiness: A high-energy, go-getter attitude with a strong willingness to travel locally and do "feet-on-the-street" work.

📌 Executive - Sales & Marketing (Navandgi)
🏢 Centre for Sight
📍 Navandgi