Job DescriptionJob Title: Executive – Offline Media Planning

NLocation: Mumbai

NCTC: Up to 5 LPA

NExperience: 6–12 Months

NAbout the Role

nWeare looking for an enthusiastic and detail-oriented Offline Media Planner with 6–12 months of experience in traditional media planning. The ideal candidate should have hands-on exposure to TV, Print, Radio, or OOH planning, be comfortable working with media planning tools like BARC, and possess strong analytical and communication skills.

NKey Responsibilities

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- Support the planning and execution of offline media campaigns across TV, Print, Radio, Cinema, and OOH.
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- Analyze audience and media consumption data using BARC and other industry tools.
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- Prepare media plans, schedules, and post-campaign reports.
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- Work closely with internal planning teams and media partners to ensure timely campaign execution.
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- Track campaign performance and provide actionable insights.
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- Maintain campaign documentation, reports, and media trackers.
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- Coordinate with cross-functional teams to ensure seamless campaign delive
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nSkills & Qualifications

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- 6–12 months of experience in Offline Media Planning.
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- Hands-on experience with BARC is mandatory.
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- Strong proficiency in Microsoft Excel (Pivot Tables, VLOOKUP/XLOOKUP, basic formulas, data analysis).
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- Positive understanding of TV, Print, Radio, OOH, and media planning fundamentals.
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- Strong analytical and numerical aptitude.
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- Excellent verbal and written communication skills.
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- Ability to work in a fast-paced, collaborative environment.
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