Job - Business Development Executive – Events

Department:

Business Development

Experience:

2–5 Years

Employment Type:

Full-Time

Location:

Remote

About the Role

We are seeking an energetic and relationship-driven Business Development Executive – Events to identify, attend, and leverage business events, exhibitions, conferences, trade shows, networking meetups, and industry forums to generate current business opportunities. The role focuses on building strategic relationships, generating qualified leads, developing partnerships, and driving revenue through event-based business development.

Key Responsibilities Event-Based Business Development

- Identify high-value industry events, exhibitions, conferences, and networking opportunities.
- Represent the company professionally at business events.
- Network with CXOs, founders, marketing heads, corporate decision-makers, investors, and business owners.
- Generate qualified B2B leads and build a strong sales pipeline.
- Schedule meetings for the leadership or sales team.
- Conduct introductory presentations about the company's services.
- Follow up with prospects immediately after events.

Strategic Partnerships

- Build relationships with event organizers, industry associations, startup communities, incubators, accelerators, chambers of commerce, and business networks.
- Identify sponsorship, speaking, and partnership opportunities.
- Develop referral partnerships with complementary businesses.
- Create long-term strategic alliances to generate recurring business.

Sales & Revenue Growth

- Convert event interactions into qualified opportunities.
- Work closely with the sales team to close new business.
- Maintain an updated sales pipeline.
- Achieve monthly revenue and lead generation targets.
- Identify upselling and cross-selling opportunities.

Market Intelligence

- Monitor competitors' event participation and positioning.
- Identify emerging industries and business opportunities.
- Gather customer insights and market feedback.
- Recommend new business opportunities based on industry trends.





CRM & Reporting

- Record all interactions in the CRM.
- Maintain accurate lead and opportunity data.
- Prepare post-event reports covering leads, meetings, partnerships, and expected revenue.
- Track ROI for every event attended.

Required Skills

- Strong business development and networking skills.
- Excellent verbal and written communication.
- Confidence interacting with senior executives.
- Relationship-building and negotiation skills.
- Lead qualification and consultative selling.
- CRM proficiency (Zoho CRM, HubSpot, Salesforce, etc.).
- Microsoft Excel, PowerPoint, and Google Workspace.
- Strong presentation and public speaking skills.
- Time management and organizational abilities.

Qualifications

- Bachelor's degree in Business, Marketing, Communications, or a related field.
- 2–5 years of experience in Business Development, Sales, Event Marketing, or Corporate Partnerships.
- Experience in B2B services, PR, marketing, media, SaaS, consulting, or communications is preferred.
- Willingness to travel frequently for events and client meetings.

Success Metrics A successful Business Development Executive – Events will:

- Build a strong network of industry contacts and decision-makers.
- Generate a consistent pipeline of qualified business opportunities.
- Secure strategic partnerships that drive long-term growth.
- Increase brand visibility through active participation in industry events.
- Contribute directly to revenue growth by converting event interactions into paying clients.

Ideal Candidate Profile

- Highly outgoing and confident communicator.
- Passionate about networking and relationship building.
- Target-oriented with a commercial mindset.
- Professional, well-presented, and proactive.
- Comfortable representing the company at high-profile industry events.
- Able to work independently while collaborating effectively with sales and marketing teams.

This role is especially well-suited for communications, PR, branding, digital marketing, and consulting agencies that rely on industry relationships, partnerships, and event networking to drive business growth.

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