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Event Campaign Manager orchestrates end-to-end promotional events and marketing initiatives. They bridge strategic planning with on-the-ground execution, driving audience engagement, brand awareness, and lead generation. Core tasks include budget management, vendor negotiation, cross-functional team coordination, and post-campaign performance analytics.Core ResponsibilitiesCampaign Strategy: Develop comprehensive marketing and event plans aligned with overarching business objectives.Event Execution: Oversee logistics, venue sourcing, vendor negotiation, and day-of-show operations (including audio/visual production and booth setup).Marketing & Promotion: Drive targeted campaigns through email, social media, and paid advertising to maximize attendance and registration.Budgeting: Manage financial allocations, track expenditures,
and ensure a solid return on investment (ROI).Analytics & Reporting: Track key performance indicators (KPIs) like attendee conversion rates, cost-per-lead, and overall audience engagement.Key Requirements & SkillsExperience: Typically 2-5 years of proven experience in event management, marketing, or a related agency background.Organization: Strong project management abilities to handle multiple workstreams and shifting timelines concurrently.Communication: Exceptional stakeholder management skills to collaborate with sales teams, executives, and external partners.Problem-Solving: The capacity to make quick decisions under pressure and handle unexpected on-site issues.
📌 Event Campaign Manager ( Pune)
🏢 Naukripay group
📍 Pune