The Organic World is a leading retail brand committed to providing organic, natural, and sustainable products to customers. We are seeking a highly experienced E-commerce professional to drive our D2C business, enhance customer experience, and accelerate online revenue growth.

Role Summary The Senior Manager - E-commerce will be responsible for leading and scaling The Organic World's D2C business through Shopify and other digital commerce channels. The role involves end-to-end ownership of online sales, website performance, customer acquisition, retention, digital marketing alignment, merchandising, and analytics.

Key Responsibilities

E-commerce & D2C Strategy

- Develop and execute the D2C growth strategy aligned with business objectives.
- Drive revenue, customer acquisition, retention, and profitability across online channels.
- Identify new opportunities for online business expansion and market penetration.

Shopify Store Management
- Own and manage the Shopify ecosystem, including website operations, product catalog, promotions, checkout optimization, and customer experience.
- Work closely with developers and agencies to implement enhancements and current functionalities.
- Ensure website speed, uptime, SEO readiness, and seamless user journeys.

Performance Marketing & Customer Growth
- Collaborate with marketing teams to drive customer acquisition through paid media, SEO, CRM, and social commerce.
- Monitor and optimize ROAS, CAC, conversion rates, AOV, and customer lifetime value.
- Develop customer retention and loyalty initiatives.

Merchandising & Conversion Optimization
- Manage product listings, pricing, promotions, and inventory visibility.
- Leverage analytics to optimize website merchandising and conversion funnels.
- Conduct A/B testing and implement data-driven improvements.





Analytics & Reporting
- Track key business metrics and generate actionable insights.
- Prepare weekly and monthly performance reports for leadership.
- Utilize Google Analytics, Shopify Analytics, and BI tools for decision-making.

Cross-functional Collaboration
- Partner with supply chain, category, technology, customer support, and marketing teams.
- Ensure seamless order fulfillment and customer satisfaction.
- Drive continuous process improvements across the e-commerce function.

Team Leadership
- Build, mentor, and lead a high-performing e-commerce team.
- Manage relationships with agencies, technology vendors, and external partners.

Required Qualifications
- Bachelor's degree in Business, Marketing, E-commerce, or related field; MBA preferred.
- 10+ years of experience in E-commerce, D2C, or Digital Commerce roles.
- Proven experience managing and scaling Shopify-based businesses.
- Strong understanding of online merchandising, customer acquisition, retention, and analytics.
- Experience in FMCG, Grocery, Retail, Organic/Natural Products, or Consumer Brands preferred.
- Hands-on experience with Google Analytics, Meta Ads, Google Ads, CRM platforms, and Shopify apps.
- Strong commercial acumen and data-driven decision-making skills.

Preferred Skills
- Shopify Plus experience.
- Knowledge of SEO, CRO, CRM automation, and loyalty programs.
- Experience handling online revenue targets and P&L; ownership.
- Excellent stakeholder management and leadership capabilities.

Key Success Metrics
- Online Revenue Growth
- Website Conversion Rate
- Customer Acquisition Cost (CAC)
- Return on Ad Spend (ROAS)
- Customer Retention Rate
- Average Order Value (AOV)
- Customer Lifetime Value (CLV).

Work Location : Bnagalore Please DM Your cv to [email protected]

📌 Ecom HeadC Brand (Bengaluru)
🏢 The Organic World
📍 Bengaluru