Role & responsibilities

Key Responsibilities

1. Market Development & Marketing Execution

- Execute distributor marketing initiatives and promotional campaigns as per the annual marketing plan.
- Support local marketing activities while ensuring brand compliance.
- Coordinate and execute BTL activities, customer engagement programs, product promotions, and technical events.
- Monitor campaign effectiveness and maintain execution reports.
- Gather market intelligence, including competitor activities, current product launches, pricing trends, and customer feedback.

2. Lead Generation & Business Development

- Identify and develop new business opportunities across industrial segments.
- Generate leads through outbound calls, customer referrals, market intelligence, digital campaigns, and field activities.
- Coordinate with the sales team to ensure timely follow-up and closure of qualified leads.
- Maintain an updated sales pipeline in CRM/DMS and track opportunity progress.
- Submit periodic lead status reports and sales activity updates.

3. Customer Relationship Management

- Act as the secondary point of contact for industrial customers.
- Understand customer requirements and recommend suitable lubrication solutions.
- Build long-term customer relationships to improve retention and repeat business.
- Handle customer enquiries, service requests, and complaints promptly while coordinating with internal teams for timely resolution.

4. Sales Operations & Order Management

- Support order processing, invoicing, dispatch coordination, and order tracking.




- Coordinate with warehouse and logistics teams to ensure timely deliveries.
- Communicate order status and delivery updates to customers.
- Ensure smooth Order-to-Cash (O2C) process execution.

5. Commercial Support

- Prepare quotations in line with company pricing policies.
- Support contract documentation and tender submissions.
- Assist in maintaining commercial discipline and customer documentation.

6. Learning & Capability Development

- Stay updated with STAPL's product portfolio and industrial applications.
- Participate in product, sales, and technical training programs.
- Continuously enhance consultative selling, negotiation, and customer engagement skills.

Key Performance Indicators (KPIs)

- Sales growth from new business opportunities
- Lead generation and conversion rate
- New customer acquisition
- Pipeline value and opportunity closure
- Customer retention and satisfaction
- Marketing campaign execution effectiveness
- BTL activity completion and reporting
- CRM/DMS usage and data quality
- Order fulfilment support and customer responsiveness

Preferred candidate profile Strong communication and interpersonal skills.

- Customer-centric approach with relationship-building ability.
- Good analytical and problem-solving skills.
- Ability to coordinate across sales, marketing, operations, and logistics teams.
- Comfortable using CRM/DMS and Microsoft Office.
- Self-driven, organized, and target-oriented.
- Willingness to travel locally for customer visits and marketing activities.

📌 Distributor Marketing Representative / Inside Sales Executive (Pune)
🏢 Supra Industries
📍 Pune