Role Summary The Director of Digital Growth & Marketing Systems owns RapidCanvas’s end-to-end digital ecosystem —from the public website to the underlying marketing technology, automation, and intelligence layer that powers GTM execution.

This role is responsible for large-scale website revamps , ongoing web evolution, and the architecture and orchestration of martech systems , ensuring they are deeply integrated with RapidCanvas’s Second Brain, proprietary AI automation, and go-to-market workflows .

They operate as both strategic architect and executional leader , translating brand, product, and revenue strategy into scalable digital systems that are intelligent, resilient, responsive, and measurable.

Success in this role means RapidCanvas’s website and digital ecosystem operate as a state-of-the-art growth, engagement, credibility, and intelligence platform, not a static marketing asset/brochure.

Externally, The Web Presence

- Communicates RapidCanvas’s technological depth, category leadership, and point of view within seconds
- Stays continuously aligned with in-market messaging, GTM priorities, and active sales motions
- Showcases thought leadership, proof-in-market, and customer success in ways that are easy to reference, share, and trust
- Functions as a high-quality inbound engine, attracting the right prospects, partners, and talent
- Is fast, reliable, accessible, and built to scale—free of fragile or ad-hoc solutions

Internally, The Digital Ecosystem

- Is confidently used by Sales in live deals and outbound motions
- Is trusted by Marketing as a stable platform for launches, campaigns, and experimentation
- Reduces manual work through well-designed systems, automation, and AI-assisted workflows
- Reflects how RapidCanvas actually operates—so teams are proud to send people there

Operationally

- Website evolution is roadmap-driven, not reactive
- Large revamps are delivered on time, on strategy, and without downstream disruption
- Martech systems are documented, integrated,



and continuously improved—not over-engineered
- Performance is measurable, visible, and used to guide decisions

In short: the Director builds a digital system that compounds value over time , strengthens GTM execution , and enables the company to move faster with confidence.

Core Responsibilities

- Digital Strategy & Architecture
- Own the digital experience & growth strategy across website, landing pages, content hubs, and conversion flows
- Define and maintain the digital systems architecture, spanning CMS, analytics, automation, personalization, and AI-assisted workflows
- Ensure all digital surfaces support clarity of narrative, credibility, and revenue outcomes
- Act as the connective tissue between Brand, Product, Marketing, Sales, and AI/Engineering regarding digital presence
- Website Leadership & Large-Scale Revamps
- Lead major website redesigns and re-platforming efforts (scope, roadmap, resourcing, timelines, risk management)
- Set the vision and guardrails for UX, IA, performance, accessibility, and scalability
- Partner with Brand and Product to ensure the site reflects RapidCanvas’s category leadership and technical depth
- Oversee ongoing site evolution through quarterly roadmaps, not ad-hoc updates
- Team Leadership & Delivery
- Directly manage the Web Experience Lead (Rehan), providing strategic direction, prioritization, and growth support
- Set clear ownership boundaries between strategy (Director) and execution/QA (Web Lead)
- Manage agencies, freelance developers, and vendors with high standards and clear accountability (Envizn Labs, Krish Kedia)
- Establish delivery rhythms, review cycles,



and post-launch retrospectives
- Martech, Automation & AI Integration
- Own the marketing technology stack (e.g., CMS, analytics, CRM integrations, automation tools, personalization engines) in close work with the team
- Design and oversee automation flows that reduce manual work and increase signal quality
- Integrate website and martech systems into RapidCanvas’s Second Brain and proprietary AI agents where appropriate
- Partner with internal AI/product teams to pilot agentic workflows (e.g., content ops, insights, performance monitoring)
- Intelligence, Measurement & Optimization
- Define how performance is measured across web and digital systems (traffic quality, conversion, engagement, pipeline influence)
- Ensure data flows cleanly into dashboards and intelligence layers
- Use insights to continuously refine UX, messaging, and system design
- Balance speed with system integrity—build for scale, not one-off solutions

Key Outcomes & Success Metrics

- Website operates as a credible, high-performance growth asset
- Large revamps delivered on time, on strategy
- Martech stack is simplified, documented, and automation-forward
- Clear reduction in manual marketing ops work through systems and AI
- Web + martech tightly aligned with GTM priorities and sales motions
- Sales and GTM teams actively use and reference the website in live deals and outbound motions

Ideal Profile

- 8–12+ years in digital experience, web platforms, or marketing systems leadership
- Proven experience leading complex website redesigns at scale
- Deep understanding of martech, automation, and data flows
- Knowledge of SEO, AEO, GEO and how social media drives website traffic
- Comfortable operating at the intersection of brand, GTM, and AI-enabled systems
- Systems thinker: sees patterns, dependencies, and long-term consequences
- Strong project management skills
- Calm under complexity; decisive without being reactive

Knowledge in Webflow is a robust plus

📌 Director of Digital Growth & Marketing Systems (Mumbai)
🏢 RapidCanvas
📍 Mumbai