Job Title: Digital Marketing Specialist

Location: Jalandhar, Punjab (Work From Office)

Shift: 7:30 PM – 4:30 AM (US Shift)

Experience: 3–5 Years

Employment Type: Full-Time

Department: Digital Marketing

Reports To: Head of Digital Marketing

About the Role

We are looking for a creative, analytical, and performance-driven Digital Marketing Specialist to execute and optimize digital marketing campaigns across multiple online channels. The ideal candidate should have hands-on experience in paid advertising, SEO, social media marketing, email marketing, and marketing automation. Experience with GoHighLevel (GHL) is mandatory.

Key Responsibilities

Paid Advertising

- Plan, execute, and optimize Google Ads, Meta Ads (Facebook & Instagram), LinkedIn Ads, and YouTube Ads.
- Monitor campaign performance and optimize for ROI, ROAS, CPL, and CPA.
- Conduct A/B testing for ads, landing pages, and creatives.
- Manage campaign budgets effectively.

GoHighLevel (Mandatory)

- Build and manage sales funnels.
- Create workflows and marketing automation.
- Manage CRM pipelines and opportunities.
- Set up email, SMS, and WhatsApp automation.
- Create landing pages and forms.
- Configure appointment booking systems.
- Track leads and campaign performance.
- Integrate third-party applications using Zapier, Make, APIs, and Webhooks.

Search Engine Optimization (SEO)

- Perform keyword research and competitor analysis.
- Execute on-page, off-page, and technical SEO strategies.
- Improve website rankings and organic traffic.
- Monitor SEO performance using SEMRush, Ahrefs, and Google Search Console.

Social Media Marketing

- Plan and execute social media campaigns.
- Coordinate with the design team for creative content.
- Increase audience engagement and brand awareness.




- Monitor social media insights and performance metrics.

Email Marketing

- Design and execute email marketing campaigns.
- Segment audiences for targeted campaigns.
- Improve email open rates, CTR, and conversions.
- Manage drip campaigns and lead nurturing sequences.

Website & Landing Pages

- Create and optimize landing pages.
- Coordinate with developers for website updates.
- Improve website speed, user experience, and conversion rates.

Analytics & Reporting

- Track campaign performance using Google Analytics 4 (GA4), Looker Studio, and GoHighLevel.
- Prepare weekly and monthly performance reports.
- Identify trends and recommend optimization strategies.

Collaboration

- Work closely with the Content, Design, Sales, and Development teams.
- Coordinate with the Head of Digital Marketing on campaign execution.
- Support new digital initiatives and growth strategies.

Required Skills

- GoHighLevel (Mandatory)
- Google Ads
- Meta Ads Manager
- Google Analytics 4 (GA4)
- Google Tag Manager
- Google Search Console
- SEO (On-Page, Off-Page & Technical)
- SEMRush / Ahrefs
- Email Marketing
- CRM Management
- Funnel Building
- Landing Page Optimization
- Marketing Automation
- WordPress
- Canva or Adobe Creative Suite (Basic)
- Zapier / Make Automation
- Microsoft Excel / Google Sheets

Qualifications

- Bachelor's degree in Marketing, Business, Communications, or a related field.
- Digital Marketing certifications are preferred.




- Google Ads and Google Analytics certifications are an advantage.

Experience Required

- 3–5 years of experience in Digital Marketing.
- Hands-on experience managing paid advertising campaigns.
- Experience with GoHighLevel CRM and marketing automation.
- Strong understanding of SEO, PPC, social media marketing, and lead generation.
- Experience working with marketing analytics and reporting tools.

Key Performance Indicators (KPIs)

- Qualified Leads Generated
- Cost Per Lead (CPL)
- Cost Per Acquisition (CPA)
- Return on Ad Spend (ROAS)
- Campaign ROI
- Website Traffic Growth
- Organic Keyword Rankings
- Landing Page Conversion Rate
- Email Open & Click-Through Rates
- Marketing Qualified Leads (MQLs)
- Sales Qualified Leads (SQLs)
- Lead-to-Customer Conversion Rate
- Marketing Automation Efficiency
- Campaign Delivery Timelines

Soft Skills

- Robust analytical and problem-solving skills.
- Excellent communication skills.
- Attention to detail.
- Creative thinking with a data-driven approach.
- Ability to manage multiple campaigns simultaneously.
- Team player with a proactive attitude.
- Time management and organizational skills.

Preferred Tools

- GoHighLevel (Mandatory)
- Google Ads
- Meta Ads Manager
- Google Analytics 4
- Google Tag Manager
- Google Search Console
- SEMRush / Ahrefs
- WordPress
- Canva
- Zapier / Make
- Looker Studio
- Microsoft Excel
- ChatGPT / AI Marketing Tools

Why Join Us?

- Opportunity to work on multiple international brands and projects.
- Exposure to advanced marketing automation and CRM systems.
- Collaborative and growth-focused work environment.
- Performance-based incentives and career advancement opportunities.
- Continuous learning and professional development.

📌 Digital Marketing Specialist (Jalandhar)
🏢 XLNC Exotic
📍 Jalandhar