Reports To: Marketing Head / General Manager

Location: SR Jungle Resort, Anaikatti

Employment Type: Full-Time

1. JOB PURPOSE

The Digital Marketing Specialist is responsible for developing and executing digital marketing strategies to increase brand visibility, room bookings, restaurant sales, banquet enquiries, weddings, corporate events, day-out packages and overall resort revenue. The role requires strong knowledge of social media, content creation, paid advertising, SEO, online reputation management, lead generation, analytics and digital campaign management.

1. KEY RESPONSIBILITIESA. Digital Marketing Strategy

- Develop monthly and annual digital marketing plans for the resort.
- Create campaigns for rooms, restaurants, Coffee Kudil, banquets, weddings, corporate events, day-outs, activities and special packages.
- Identify target audiences and develop campaigns accordingly.
- Monitor competitors and market trends.
- Plan seasonal and festival campaigns.

B. Social Media Management Manage and grow the resort's presence across:
- Instagram
- Facebook
- YouTube
- Google Business Profile
- LinkedIn
- Other relevant digital platforms

Responsibilities include:
- Create monthly content calendars.
- Publish reels, posts, stories, videos and promotional creatives.
- Highlight guest experiences, food, rooms, events, activities and resort facilities.
- Respond to comments and messages professionally.
- Maintain consistent brand identity and communication standards.

C. Content Creation
- Coordinate photography and videography of resort facilities, rooms, food, events and guest experiences.
- Develop creative concepts for reels and promotional videos.
- Write captions, promotional messages and campaign content.
- Create content around special occasions, festivals and resort packages.
- Ensure all content represents the resort professionally.

D. Paid Advertising Plan, execute and optimize campaigns through platforms such as:
- Meta Ads
- Google Ads
- YouTube Ads
- Other relevant digital advertising platforms

Track:
- Enquiries
- Leads
- Cost per lead
- Website traffic
- Bookings
- Campaign ROI
- Conversion rate

E. Lead Generation & Conversion

Generate quality leads for

- Room bookings
- Weddings
- Banquets
- Corporate events
- Day-out packages
- Restaurant reservations
- Birthday parties
- Engagements and receptions
- Special packages

Coordinate with the Sales,



Reservations and Operations teams to ensure leads are followed up quickly and accurately. F. Website & SEO

- Maintain and update resort website content.
- Improve search engine visibility.
- Conduct basic keyword research.
- Optimize pages for resort packages, rooms, restaurants and events.
- Monitor website traffic and conversion performance.
- Identify opportunities to improve organic enquiries.

G. Online Reputation Management
- Monitor Google reviews and online guest feedback.
- Coordinate timely responses to reviews.
- Promote positive guest experiences.
- Identify recurring guest complaints from online platforms.
- Escalate serious complaints to management.
- Encourage satisfied guests to provide genuine reviews.

H. Analytics & Reporting Prepare weekly and monthly reports covering:
- Social media growth
- Reach and engagement
- Website traffic
- Leads generated
- Campaign performance
- Cost per lead
- Conversion rate
- Online enquiries
- Booking enquiries
- Revenue generated through digital campaigns
- ROI

Provide management with recommendations for improvement.
1. DAILY RESPONSIBILITIES

- Check social media platforms and messages.
- Monitor comments, reviews and enquiries.
- Publish scheduled content.
- Track active advertisements.
- Coordinate with sales and reservations for digital leads.
- Monitor competitor activities.
- Check campaign performance.
- Maintain digital marketing records.
- Identify new content and promotional opportunities.

1. WEEKLY RESPONSIBILITIES

- Review social media performance.
- Analyze advertising campaigns.
- Prepare lead-generation reports.
- Plan upcoming content.
- Coordinate photo/video shoots.
- Review Google Business performance.
- Conduct competitor analysis.
- Recommend new campaigns and promotions.

1. MONTHLY RESPONSIBILITIES

- Prepare monthly digital marketing performance report.
- Develop the next month's content calendar.
- Prepare campaign budgets.
- Review marketing ROI.
- Identify best-performing campaigns.
- Analyze booking and enquiry trends.
- Recommend improvements to management.
- Plan festival, seasonal and special-event campaigns.

1. REQUIRED SKILLS





- Strong knowledge of digital marketing.
- Social media management.
- Meta Ads and Google Ads knowledge.
- SEO fundamentals.
- Content writing and copywriting.
- Basic graphic design knowledge.
- Video/reel content understanding.
- Google Analytics and reporting.
- Lead generation and conversion knowledge.
- Strong communication skills.
- Good photography/video direction skills.
- Data analysis and reporting ability.

1. PREFERRED TOOLS

Knowledge of tools such as:
- Meta Business Suite
- Google Ads
- Google Analytics
- Google Search Console
- Canva
- Adobe Photoshop
- Adobe Premiere Pro / equivalent video editing software
- CapCut / equivalent editing tools
- Excel / Google Sheets
- CRM and lead-management systems

1. QUALIFICATION & EXPERIENCE

Education: Bachelor's degree/diploma in Digital Marketing, Marketing, Business Administration, Communications, Hospitality or related field.

Experience:

2–5 years of relevant digital marketing experience. Hospitality, resort, hotel, restaurant, travel or tourism experience is preferred.

1. KEY PERFORMANCE INDICATORS – KPIKPIMeasurementSocial Media GrowthFollowers & audience growthEngagementLikes, comments, shares, savesContent PerformanceReach & viewsLead GenerationQualified leads/monthLead ConversionEnquiry-to-booking conversionAdvertisingCPL & campaign ROIWebsiteTraffic & enquiriesGoogle ProfileViews, calls & enquiriesOnline ReputationReview rating & response rateRevenue ContributionRevenue generated through campaignsCampaign ExecutionCampaigns delivered on timeBrand VisibilityDigital reach & impressions10. PERSONAL ATTRIBUTES

The candidate should be:
- Creative
- Result-oriented
- Proactive
- Analytical
- Energetic
- Customer-focused
- Professionally presentable
- Good at teamwork
- Strong in communication
- Able to work under deadlines
- Willing to work during campaigns, events and peak resort periods

1. EXPECTED OUTCOME

The Digital Marketing Specialist should continuously help SR Jungle Resort achieve: MORE VISIBILITY → MORE ENQUIRIES → MORE BOOKINGS → MORE GUESTS → MORE REVENUE The position is expected to build a strong digital presence for SR Jungle Resort while converting online attention into measurable business results.

Pay: ₹30,000.00 - ₹35,000.00 per month

Benefits

- Cell phone reimbursement
- Commuter assistance
- Adaptable schedule
- Food provided

Work Location: In person

📌 Digital Marketing Specialist (Anaikatti)
🏢 SR Jungle Resort
📍 Anaikatti