Key Responsibilities:

- Plan, execute, and optimize paid advertising campaigns (Google Ads, Meta Ads, LinkedIn, etc.).

- Conduct SEO audits, keyword research, and on-page/off-page optimization to improve search rankings and website traffic.

- Develop and implement effective lead generation strategies to support sales pipelines.

- Create, edit, and optimize video content for campaigns, social media, and promotional purposes.

- Manage email marketing campaigns including content creation, automation, and performance tracking.

- Monitor, analyze, and report on campaign performance across digital platforms to ensure ROI-driven results.

- Collaborate with cross-functional teams to align digital marketing efforts with overall business objectives.

- Stay updated with the latest digital marketing trends, tools, and best practices.

Requirements:

- Bachelor’s degree in Marketing, Business, or related field.

- Proven experience as a Digital Marketing Executive or similar role.





- Robust knowledge of SEO, SEM, PPC, and performance marketing.

- Experience with Google Ads, Facebook Ads Manager, LinkedIn Campaign Manager, and other digital platforms.

- Proficiency in video editing tools (Adobe Premiere Pro, Final Cut Pro, or similar).

- Hands-on experience with email marketing tools (Mailchimp, HubSpot, SendGrid, etc.).

- Analytical mindset with the ability to interpret data and generate insights.

- Excellent communication and content creation skills.

Job Type: Full-time

Pay: ₹10,000.00 - ₹15,000.00 per month

Benefits

- Health insurance

Experience

- Performance marketing: 2 years (Required)

- SEO: 2 years (Required)

- Email marketing: 2 years (Required)

- Video editing: 1 year (Required)

Location

- Ranchi, Jharkhand (Required)

Work Location: In person

📌 Digital Marketing Specialist (Ranchi)
🏢 Payplex Solutions Private
📍 Ranchi