Job Summary

We are seeking a Digital Marketing Specialist to drive lead generation through data-driven advertising campaigns across Facebook, Google, LinkedIn, and Instagram. The role involves developing and optimising high-performing ad strategies to support scalable product growth in our data-driven ecosystem.

Responsibilities

- Develop and execute effective lead generation strategies across Facebook Ads, Google Ads, LinkedIn Ads, and Instagram Ads.

- Create and optimize compelling ad campaigns to maximize lead generation, conversion rates, and return on ad spend (ROAS).

- Conduct market research to identify target audiences, industry trends, and competitor analysis to inform campaign strategies.

- Collaborate with the marketing team to define campaign goals, key performance indicators (KPIs), and budgets.

- Perform A/B testing and continuously monitor campaign performance to identify areas for improvement and implement optimizations.

- Utilize advanced targeting options, audience segmentation, and remarketing techniques to enhance campaign effectiveness.

- Stay updated with industry best practices, emerging trends, and new advertising features or tools, and provide implementation recommendations.

- Track, analyse, and report on key campaign metrics and KPIs to stakeholders, delivering actionable insights.

- Collaborate with graphic designers, copywriters, and other team members to develop engaging ad creatives and high-converting landing pages.

- Stay informed about changes in digital advertising policies and ensure compliance with relevant regulations.

Requirements

Required Qualifications

- Bachelor's degree in marketing,



advertising, or a related field.

- Proven experience of 3–5 years in creating and managing successful lead generation campaigns using Facebook Ads, Google Ads, LinkedIn Ads, and Instagram Ads.

- In-depth knowledge of digital advertising platforms, tools, and best practices.

- Solid understanding of audience segmentation, targeting, and campaign optimization techniques.

- Proficiency in ad copywriting with the ability to craft compelling and persuasive messages.

- Strong analytical skills with experience in tracking campaign performance, analyzing data, and generating actionable insights.

- Experience in conducting A/B tests and using test results to optimize campaign performance.

- Familiarity with conversion tracking tools and marketing analytics platforms.

- Up-to-date knowledge of digital marketing trends, strategies, and best practices.

- Excellent communication and collaboration skills with the ability to work effectively in a team environment.

- Strong attention to detail and the ability to multitask and prioritize tasks effectively.

Preferred Qualifications

- Strong learning mindset and curiosity for new technologies.

- Ability to work in a collaborative, fast-paced setting.

- Ownership-driven approach with attention to detail.

- Passion for building scalable product-based solutions.

Advantages

- Opportunity to work on scalable, product-driven platforms.

- Exposure to up-to-date tech stack and real-world problem solving.

- Collaborative environment with mentorship from experienced developers.

- Strong focus on learning, growth, and career progression.

📌 Digital Marketing Specialist (Noida)
🏢 Earnest Data Analytics
📍 Noida