Company Description H K EXPORTS is a leading manufacturer and exporter of handmade beaded fashion accessories that showcase the artistry of Indian craftsmanship for global markets. The company specializes in beaded bags, earrings, straps, and other fashion-forward accessories for boutiques and wholesalers across the USA and Europe.

Each piece combines traditional hand embroidery with contemporary design, creating unique, luxurious statement items. H K EXPORTS emphasizes quality, originality, and the enduring appeal of handcrafted details. The brand offers a curated range of accessories that reflect elegance, individuality, and international fashion trends.

Role Description The Digital Marketing Specialist will support the online growth of H K EXPORTS by planning and executing digital marketing campaigns that promote handmade beaded accessories to global audiences. This part-time remote role involves managing social media channels, creating engaging content aligned with brand identity, and growing follower engagement and reach.

The specialist will oversee online marketing initiatives, including email campaigns and basic SEO activities, while monitoring performance through web analytics tools. Day-to-day tasks include scheduling posts,



analyzing campaign results, coordinating with internal stakeholders on promotional activities, and recommending data-driven improvements to enhance brand visibility and lead generation.

Qualifications

- Robust skills in Social Media Marketing and Online Marketing, with experience managing brand presence across multiple platforms.
- Solid understanding of Digital Marketing strategies, including campaign planning and execution for e-commerce or fashion-related brands.
- Ability to use Web Analytics tools to track, interpret, and report on digital performance metrics.
- Excellent Communication skills for crafting clear, engaging messaging and collaborating with internal and external partners.
- Familiarity with email marketing platforms, basic SEO practices, and content creation for visual and lifestyle products.
- Experience working remotely with good time management, organization, and self-motivation in a part-time capacity.
- Prior experience in fashion, accessories, or export-oriented businesses is an advantage.
- Relevant education or certifications in marketing, digital media, or a related field are preferred.

📌 Digital Marketing Specialist (Agra)
🏢 H K EXPORTS
📍 Agra