About the Role

We are looking for a results-driven Digital Marketing Specialist with 2–5 years of experience to plan, execute, and optimize digital marketing campaigns across multiple online channels. The ideal candidate should have hands-on experience in SEO, SEM, social media, content marketing, email marketing, and performance analytics.

Key Responsibilities

- Develop and execute digital marketing strategies aligned with business objectives.

- Plan and manage SEO, Google Ads/PPC, social media, email, and content marketing campaigns.

- Conduct keyword research, competitor analysis, and website audits to improve organic visibility.

- Manage and optimize paid advertising campaigns across platforms such as Google Ads and Meta Ads.

- Create and manage social media campaigns to increase brand awareness, engagement, and leads.

- Coordinate with content, design, and sales teams to develop effective marketing campaigns.

- Monitor website traffic, leads, conversions, campaign performance, and ROI.

- Use Google Analytics, Google Search Console, Google Ads Manager, Meta Business Suite, and other marketing tools.

- Prepare regular performance reports and provide actionable insights.

- Stay updated with the latest digital marketing trends, tools, algorithms, and best practices.

- Identify new opportunities to improve lead generation, customer acquisition,



and online presence.

Required Skills & Qualifications

- Bachelor's degree in Marketing, Business, Communications, or a related field.

- 2–5 years of hands-on experience in digital marketing.

- Solid knowledge of SEO, SEM/PPC, social media marketing, email marketing, and content marketing.

- Experience with Google Ads, Meta Ads, Google Analytics, and Google Search Console.

- Good understanding of keyword research, conversion optimization, and campaign analytics.

- Strong analytical, communication, and problem-solving skills.

- Ability to manage multiple campaigns and meet deadlines.

- Knowledge of WordPress/CMS and basic understanding of HTML/CSS is an advantage.

Key Performance Indicators (KPIs)

- Website traffic and organic rankings

- Lead generation and conversion rates

- PPC campaign performance and ROI

- Social media reach and engagement

- Cost per lead/customer acquisition

- Email campaign performance

- Overall digital marketing ROI

What We Offer

- Competitive salary based on experience and skills.

- Opportunity to work on diverse digital marketing campaigns.

- Career growth and learning opportunities.

- Dynamic and collaborative work setting.

Pay: ₹20,000.00 - ₹45,000.00 per month

Work Location: In person

📌 Digital Marketing Specialist (Noida)
🏢 Bharat Ecofuels
📍 Noida