Digital Marketing Manager

Job Title: Digital Marketing Manager

Department: Marketing

Experience: 2–5 Years

Employment Type: Full-Time

Location: Ahemdabad

Reporting To: Marketing Head / Director

About the Role

We are looking for a Digital Marketing Manager who can develop and execute digital marketing strategies to increase brand awareness, generate leads, improve online visibility, and drive business growth.

The ideal candidate should have hands-on experience with Google Ads, Meta Ads, SEO, social media marketing, content marketing, analytics, and lead generation.

Key Responsibilities

- Develop and implement the company's overall digital marketing strategy.
- Plan, execute, and optimize Google Ads and Meta Ads campaigns.
- Manage social media platforms and develop monthly content strategies.
- Monitor and improve SEO performance and organic traffic.
- Manage website content, landing pages, and conversion optimization.
- Generate and nurture leads through digital marketing campaigns.
- Conduct keyword, competitor, audience, and market research.
- Track campaign performance, ROI, CPL, conversions, and other KPIs.
- Prepare weekly/monthly digital marketing reports.
- Coordinate with the Sales, Design, Content, and HR/Management teams when required.
- Manage email marketing, WhatsApp marketing, remarketing, and other digital channels.
- Identify new digital marketing trends, tools,



and growth opportunities.
- Manage the company's online reputation and brand presence.
- Plan and manage the digital marketing budget effectively.
- Work with external agencies, freelancers, influencers, or vendors when required.

Required Skills
- Google Ads / PPC
- Meta Ads (Facebook & Instagram)
- SEO & SEM
- Social Media Marketing
- Google Analytics / GA4
- Google Search Console
- Keyword Research
- Lead Generation
- Content Marketing
- Email Marketing
- Conversion Rate Optimization
- Marketing Analytics & Reporting
- Canva / basic creative understanding
- Excellent communication and coordination skills

Qualifications
- Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
- 2–5 years of relevant digital marketing experience.
- Proven experience managing paid digital campaigns and generating measurable results.
- Robust analytical and problem-solving abilities.
- Ability to work independently and manage multiple campaigns/projects.

Key Performance Indicators (KPIs) The Digital Marketing Manager will be evaluated on:
- Qualified Lead Generation
- Cost Per Lead (CPL)
- Conversion Rate
- Return on Ad Spend (ROAS)
- Website Traffic
- Organic Search Rankings
- Social Media Growth & Engagement
- Campaign ROI
- Lead-to-Sale Conversion
- Overall Digital Brand Growth

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