Role Overview

We need a Digital Marketing Manager to own the growth strategy, execute high-impact campaigns, and build the brand across digital channels. This role requires hands-on execution across SEO, paid media, content, and community marketing, with a focus on driving user acquisition and engagement.

Responsibilities

- Develop and execute comprehensive digital marketing strategies to acquire users and drive platform adoption.

- Manage paid advertising campaigns (Google Ads, LinkedIn, Meta) with transparent ROI tracking and optimization.

- Lead SEO/SEM efforts to rank for high-intent keywords and drive organic traffic.

- Create and distribute content marketing (blogs, case studies, videos, social media) targeting professionals.

- Build and nurture community engagement on LinkedIn, Twitter, and industry forums.

- Analyze campaign performance using Google Analytics, Hotjar, and attribution tools to optimize spend and conversions.





- Collaborate with product, design, and sales teams to align marketing with product launches and feature rollouts.

Requirements

- 5+ years of digital marketing experience, preferably in SaaS, B2B, or professional services.

- Proven track record managing paid acquisition budgets ($10K+ monthly) with strong ROAS.

- Deep expertise in Google Ads, LinkedIn Ads, Meta Ads, and SEO tools (SEMrush, Ahrefs, Google Analytics 4).

- Strong content marketing and copywriting skills with B2B audience experience.

- Excellent understanding of funnel optimization, A/B testing, and conversion rate optimization.

- Experience with marketing automation (HubSpot, Mailchimp) and CRM integration.

- Ability to manage multiple campaigns simultaneously while hitting KPIs.

📌 Digital Marketing Manager - Noida (Immediate Joiner)
🏢 Sidhhanth AIU
📍 Noida